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论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2016-02-29编辑:zhaotianyun点击率:13269
论文字数:3550论文编号:org201601291955501591语种:英语 English地区:澳大利亚价格:免费论文
摘要:摘要:本文主要讲述了在企业中一些有关社会责任术语的介绍。包括企业责任、企业道德、可持续发展等名称。
人力资源的吸引力——Human resources attractiveness
It is increasingly hard to attract bright young talents to companies and even entire industrial sectors that do not have a good profile on CSR. Industries such as construction have bad public images and perceived as being dirty, dangerous and dull (3D's), with adversarial relationships at all levels and great social and environmental insensitivity. Such situation makes it hard the recruitment of new young talents. Indeed, a Wall Street Journal Almanac Pol: of high school-aged vocational technology students ranked 'construction worker' 248th out of 250 possible occupation choices, ahead of 'dancer' and 'lumberjack' and just edged out by 'cowboy' (SANTOS, 2008).
发展员工能力处理的复杂性——Development of staff competences to deal with complexity
Dealing with complexity is an important asset on staff competencies, particularly when the company works in various geographical areas or when their product/service is subject to public scrutiny. It is also virtually impossible to emulate complex problems on the classroom or on artificial settings for learning activities. Thus, CSR initiatives can be seen as an instrument to generate such competencies which then could migrate to other functional activities throughout the business where complexity is present.
减少风险通过更好的利益相关者的关系——Reduction of risks through better stakeholder relationships
Corporate social responsibility is fundamentally a comprehensive multi-party effort that needs to involve stakeholders ranging from governments, non-governmental organizations to citizens and others (CANADA, 2006). The involvement of stakeholders can bring direct benefits on the reduction of risks on investments, particularly when local support is required to avoid business disruption. CEC (2001) argues that the familiarity of companies with the local actors, the local environment traditions and strengths is a strategic 'social capital'.
了解潜在市场的行为——Understanding the behavior of potential markets
Conventional marketing techniques have difficulties to capture the depth of requirements of certain markets such as low-income families and that in turn creates a burden to innovation in products and services. Thus, CSR initiatives can also help a company to rethink its products/services and even open new markets that were otherwise not seen as such by marketing personnel. Very importantly CSR initiatives help to bridge channels with the potential partners and consumers that can be accessed by the company on future business transactions.
司机/企业社会责任壁垒——DRIVERS/BARRIERS FOR CSR
In order to allow a designer to understand his/her role within a CSR initiative it is important he/she understand the various motivations that could drive a business (and a businessman) to invest company assets into social responsibilities. It is important to call attention to the fact that these CSR drivers could also be understood as barriers for CSR on those situations when they are absent. Hence, the focus of the designer on his/her creative process would include actions to overcome such barriers or to本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。