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社会责任是现代企业的一个关键优势所在，特别是最近的经济危机,导致许多观察家认为,企业社会责任对于企业的发展极为重要，如果不能很好地处理就会导致企业难以生存。然而,其他观察人士质疑这一现象，认为这只是一个肤浅的消费趋势,并分析世界经济总体上是否可以认真考虑一个企业系统的利润动机是服从于企业社会责任的必要性。本文研究汽车制造业的社会责任,特别是有关环保汽车的发展，论文的目的是确定是否在汽车制造行业履行企业社会责任。

To what extent are car manufacturing firms operating in a more socially responsible manner when designing environmentally friendly cars?

Abstract

Social responsibility is one of the key differentiators between modern corporations, and is seen by many analysts as an antidote to the past few years' trend towards the demonisation of corporate institutions. The recent economic crisis, in particular, has led many observers to argue that corporations that fail to address issues of social responsibility will struggle to survive. However, other observers question whether this phenomenon is anything more than a superficial consumer trend, and whether the world economy in general can seriously contemplate a corporate system in which the profit motive is subservient to the need for Corporate Social Responsibility. This dissertation examines social responsibility in terms of the car manufacturing industry, and looks in particular at the question of whether or not the move towards environmentally friendly cars is anything more than a passing phase in an industry that is extremely sensitive to public opinion. Ultimately, the aim of the dissertation is to determine whether or not corporate social responsibility within the car manufacturing industry is a genuine change, or whether it is simply a superficial response to a passing public trend.

Introduction

The concept of corporate social responsibility has been one of the dominant themes of the past decade, with consumer recognition of a corporation's social responsibility being increasingly seen as a lucrative phenomenon. In the west, in particular, increasing levels of affluence have led to a trend that has seen more customers show willingness to pay more for products that are designed according to theories of social responsibility., and this shift has been nowhere more apparent than in the automobile manufacturing industry. This trend has inter-cut with a recognition (in some quarters) of the need to ensure a more environmentally-friendly approach to industrial production and consumption, and a number of corporations have secured dramatically enhanced public images through a focus on affordable but socially responsible products. However, critics argue that since the primary aim of these corporations is to increase their profits, the appearance of social responsibility has been more of a cosmetic change than a substantial alteration of core business practices; many critics believe that corporations have, in most cases, merely become better at packaging their products as a more socially responsible, environmentally friendly alternative. Despite the recent financial crisis, the automobile manufacturing industry remains a bellwether for the global economy, and any genuine global industrial changes regarding social responsibility will likely be evident in the automobile industry at an early stage.

This dissertation will examine the behaviour of car manufacturing firms and will ask whether they have genuinely become more socially responsible when de本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。