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ngaged in philanthropy marketing. These points to the need to conduct a survey with an appropriate sample size of large hotels in Jamaica to determine whether or not their philanthropic activities are pure altruism or are they linked to their strategic business objectives.
 
It is nonetheless, evident that these hotels can gain recognition and publicity from philanthropy marketing. For instance, Sandal's Montego Bay has received several awards for being socially and environmentally responsible.
 
4. Is the Jamaican government facilitating, legislating and executing philanthropy
 
marketing as a means for sustainable development?
 
The literature reviewed was limited in providing information concerning the actual role of the Jamaican government in facilitating, legislating and executing philanthropy marketing as a means for sustainable development. This therefore warrants further investigation.
 
The study, however, highlighted “the Partnership for Progress” (PFP) initiative which aims at achieving a shared vision for a better Jamaica. The hotels in Jamaica are believed to be members of the JCC and the PSOJ and this is suggesting that they may support the objectives of this programme. This thrust could ostensibly create synergy among the public and private sectors. This study was also unable to determine the individual large hotels that are members of the JCC and PSOJ and who have an interest in this initiative; this information has to be captured in a future study.

Though the Jamaican situation may appear limited in this area of governance, there are several international organizations including the EC programme and the UN's initiatives that have made linkages between philanthropy marketing and sustainable socio-economic development and are therefore encouraging organizations to consider this paradigm. The Sandals Montego Bay Hotel, being a recipient of international environmental awards shows that it is adhering to the international standards. Likewise, other hotels are becoming more aware through training opportunities.

推荐——Recommendations
 
Based on the literature reviewed and the analysis, the following recommendations are imperative:
 ? The Jamaican government needs to institutionalize or formalize philanthropy marketing so that these large hotels are bound by law to contribute to community development. This could address the ‘leakages - linkages' issue where it is believed that hotels are not channeling an adequate amount of their revenues or profits into community developments but are using it for import payments, expatriate salaries as well as returning the profits to their home countries as in the case of foreign owned-hotels
 ? This could be regulated through the payment of a fee which could be based on profitability or room occupancy similar to the head count of cruise ship passengers.
 ? This regulation is to be included in the Hotel Incentive Act where hotels will be given specific incentive based on the level of contribution to society that are not linked to the business strategy.
 ? Philanthropy marketing must be a part of the negotiating process with foreign hotel investors.
 ? There is also the need for more sensitization in this area in the form of f本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。