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论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2016-01-02编辑:zhaotianyun点击率:22469
论文字数:9187论文编号:org201512082128544977语种:英语 English地区:比利时价格:免费论文
关键词:PhilanthropyTourism and nature签署协议
摘要:摘要:本文主要讲述了旅游业对环境和文化的影响,文中提出制定了环境伦理准则和其他措施来提高人们保护自然和文化环境的意识。
研究目标——Research Objectives
Based on the aforementioned assumptions, the following research questions were formulated:
? Are the large hotels in Jamaica involved in philanthropy marketing activities geared at contributing to the socio-economic development of Jamaica in terms of being socially, economically, culturally and environmentally responsible?
? What forms of philanthropy marketing are being used by the large hotels to contribute to the socio-economic development of Jamaica?
? Are the philanthropy marketing activities carried out by these large hotels pure altruism or are they business investments?
? Is the Jamaican government facilitating, legislating and executing philanthropy marketing as a means for sustainable development?
讨论——Discussion
This section of the paper aims to prove the assumptions and will be analyzed in terms of the research objectives.
1. Are the large hotels in Jamaica involved in philanthropy marketing activities
geared at contributing to the socio-economic development of Jamaica in terms of being socially, economically, culturally and environmentally responsible?
Of the number of large hotels in Jamaica, the literature reviewed alluded to only three of them that are involved in philanthropy marketing. Some of these benevolent activities have been formalized and are being executed by established foundations. This amount could possibly mean that the others are not engaged at all; not extensively engaged in the practice or engaged without publicity or formal documentation. Not having a true account of the numbers of large hotels that are involved in philanthropy marketing therefore poses a limitation to the study and presents the opportunity for it to be further explored through the survey method, using a more substantial sample size.
2. What forms of philanthropy marketing are being used by the large hotels to contribute to the socio-economic development of Jamaica?
Of the hotels cited, only 2 (66%) of them (Sandals and the Palymya Resort) appear to be extensively involved in philanthropy marketing that could ostensibly contribute to the socio-economic development of Jamaica in terms of being socially, economically, culturally and environmentally responsible. This, quantitative description, however, poses limitation to the study, since information could be ascertained 本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。