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for only three (3) of the hotels. This finding cannot be used for generalization. This suggests the need to conduct a formal survey to obtain primary data.
 
Nonetheless, the hotels explored have been involved in and also encompassed the associated business benevolent activities such as corporate philanthropy alluded to by Paul (1993) in Genest (2005); global corporate philanthropy posited by Genest (2005); strategic philanthropy postulated by McAlister and Ford (2002) and corporate social responsibility cited by Hill and Jones (1998).
 
Despite the terms used to describe the acts of philanthropy marketing, it can be deduced that these large hotels have been instrumental in changing and shaping the environment in which they operate through assistance to education as in the case of Sandals Hotel's contribution to the Culloden Early Childhood building and the Palmyra's Foundation gesture in providing books to the basic school children around Jamaica. Sandals has also been the forerunner in providing environmental awareness to schools and communities as it has been doing this for almost three decades. Other areas of contribution included the assistance in agricultural; infrastructure development; environmental protection; community development through training, sports and health among other initiatives. These philanthropic initiatives have been alluded to by Genest (2005) in the literature review.
 
Both the Sandals and Palmyra Resort Foundations seem to be engaged in more than one forms of philanthropy alluded to by (Ricks Jr., 2005); general philanthropy which is a response by Sandals to the need of the Flankers community, which is an underdeveloped and densely populated area in the Montego Bay region and faced with several socio-economic issues and proactive philanthropy, as in the case of book donations to the basic schools by the Palmyra Resort Foundation. Sandals appears also to be involved in reactive philanthropy based on their mentorship programmes to the younger generation and their assistance to farmers. These assumptions are based on the literature reviewed and therefore needs to be confirmed via an interview process so to determine if these are really the aim of their philanthropic endeavors.
 
It should also be noted that the benefits to be realized from these acts of benevolence are not restricted to the stakeholders such as stockholders, employees, customers and the general public as pointed out by Bennett (1998) and Elms (2006), but they can also beneficial to the business through highly motivated employees who contribute to productivity as postulated by Hill and Jones (1998) and demonstrated by the London Electricity Group. This study was, however, unable to capture quantitative data pertaining to expenditure and gains from these activities. This could therefore be addressed in the future endeavour of the study.

3. Are the philanthropy marketing activities carried out by these large hotels pure altruism or are they business investments?
 
The literature review pointed out that philanthropy marketing can be acts of pure altruism as well as that it can be linked to the strategic objective of a company (Ricks Jr., 2005). Likewise Roy (2004) noted that social investment can result in expanding markets, increased share and productivity. The research, however, was unable to provide the real reason/s why these hotels are e本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。