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e, McAlister and Ford (2002) believed that the strategic philanthropy approach is a blend of organizational and social needs and therefore synergy should be developed between business and philanthropic activities.

In terms of global corporate philanthropy, Collins (1993) cited it to be the basis of socially responsible marketing, which he believed “is only recently receiving any substantial academic acclaim” (p.1).

Another ethical concern has to do with the issue of cause-related marketing. Powell (2007) stated that this is a portion of the price paid by the customer that is given to charity and pondered if it is really philanthropic. It is believed that this could be sending the wrong message to consumers as most times only a small amount of donors spending is contributed to the cause.

Hill and Jones (1998) pointed to another situation posed by Milton Friedman (Nobel laureate) who claimed that social goals should not be the agenda of a company since it has to be responsible to its immediate stakeholders such as the employee, customers and stockholders. His rationale is that being socially responsible comes with a cost that has to be paid by the customer. He also believed that the return on investment for the stockholders as well as employee remuneration will be impacted. Friedman noted that as long as a company is fulfilling its legal obligations, it should only be using its resources to increase profitability.
 
On the other hand, Elms (2006) declared that ifstockholders perceive the business operation as ethical, they will pay more for stocks. Likewise, he believed consumers will pay more for goods and services provided in an ethical manner. This notion ostensibly drives the need for corporate responsibility which has now become a core practice in business operations and will therefore reduce the need for external regulation.
 
Holloway (2004) concluded that corporate social responsibility suggests that organizations engage in doing good things for the society (without any hidden agenda) and not only to their shareholders and customers.

The Role of Government in Facilitating, Legislating and Executing Philanthropy Marketing For Sustainable Development
 
Over the years the government of Jamaica has implemented certain measures to achieve sustainable development. It has encouraged hotel investment in order to realize socio-economic benefits such as Gross Domestic Product (GDP) contribution, employment opportunities for the residents, foreign exchange among other reasons In 1968 the Hotels (Incentive) Act was legislated with the aim of encouraging hotel investment in Jamaica by facilitating income tax relieve for up to 15 years and duty concession (Jamaica Trade and Invest, 2007).

Another initiative established by the government in 2003 was the “Partnership for Progress” (PFP). This sought to achieve a shared vision for a better Jamaica and is a collaborative effort with the Economic Policy Committee (EPC), the Jamaica Chamber of Commerce (JCC) and the Private Sector Organization of Jamaica (PSOJ) (Caribbean Policy Research Institute / CAPRI (2009).

This thrust was based on a “Social Partnership” model used by the governments of Italy and Barbados to combat their socio-economic challenges. The Social Partnership system is characterized by cooperative working relationship; agreements on policies and progr本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。