英语论文网

(1995) suggested that successful implementation of strategies requires four basic types of execution skill, these are shown in the Figure 3.3 and are discussed below.

Interacting skills are expressed in managing one's own and others' behavior to achieve objectives. Depending on the level of strategic change require to implement a strategy, managers may need to influence others both within and outside of the organization

Allocating skills are brought to bear in manager's abilities to schedule tasks and budget time, money, and other resources efficiently.

Monitoring skills involve the efficient use of information to correct any problems that arise in the process of implementation.

Organization skills are exhibited in the ability to create a new informal organization or network to match each problem that occurs.

For a Consulting firm for foreign investors, marketing skills, especially skills in behavioral and negotiating area are very important. The followings list the major skills that are necessary to a foreign investors consultants.

Professional etiquette and courtesy

Stability of behavior and action

Self-confidence

Intellectual competence

Strong analytical or problem solving ability

Skill in interpersonal relationships

Ability to communicate and persuade

Psychological maturity

The necessary marketing action programs and skills for a specific Consulting firm will be described in the following chapter.

There is no perfectly-designed marketing strategy, in the implementing process the unexpecting failures and weakness maybe arise, therefore controlling and evaluating marketing strategies are undeniable in order to change the failure in time as well as learn expriences for next marketing strategies.

3.5. Controlling Marketing Strategy

Certo and Peter, (1990) noted that strategic control is special type of organizational control that focuses on monitoring and evaluating the strategic management process in order to make sure it is functioning properly. The most fundamental purpose of strategic control is to help top management achieve organizational goals through monitoring and evaluating the strategic management process.

To control and evaluate marketing strategies, three distinct but related steps must be taken to carry out the strategic control process within the Consulting firm.

Measure its Performance

Compare its Performance to Goals and Standards

Take Necessary Corrective Action

The 3rd chapter which suggest a conceptual framework for any consulting firm for foreign investor to design its marketing strategies. The next chapter will report marketing activities in Paliz (Polish Agency for foreign investors) and reveal the need of effective marketing strategies 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。