英语论文网

Gary Hamel, (1993) stated that companies compete in three ways - Building core competences that give product and service unique funtionality; building a worldwide distribution and brand infrastructure; and innovating product or service. Hamel explore core competence further, pointing out that it provides logic to the firm. The strategy should focus on competition for competence. Core competencies are skills that gives a company access to range of markets and opportunities, they are the basis of inter-corporate competition.

Core competence is embedded in people. This is very important for a consulting firm for foreign investors, it means the firm has to recruit good people, train them well, mentor them and so on. So their people are better than the others. The core competences is this case are selection, training, supervision, etc. And it makes the Consulting firm more competitive in the Consulting industry.

3.3.4. Strategic Client-Consultant Partnership

In case of a Consulting firm for foreign investors, institutional relationship between two companies heavily depends on the personal relationship within a particular client and a consultant involving directly to the business affair. Therefore, a Consulting foreign for foreign investor should create and maintain sound relationships by joint problem defination and solving between client and consultant, keep good working relation during the assignment.

3.3.5. Organization Strategy

In general, the organization strategy is concerned with re-structuring organization, attracting, assessing, motivating, and retaining the number and types of employees, require to run business effectively. Taken collectively, the set of decisions concerning these issues is the organization strategy. Organization strategy in a Consulting firm for foreign investors helps it to recruit qualified staff and motivate present staff to operate consulting service more effectively.

In order for a Consulting firm for foreign investors to achieve its objectives, it must not only formulate but also implement its strategies effectively. If either of these tasks is poorly done, the result is likely to be failure of the overall strategy.

3.4. Implementing Marketing Strategy

The manager's task at this stage is to determine an appropriate approach to implementing the strategy. An implementation approach has been selected that does the best job of capitalizing on the firm's streigths and overcomes, circumvests, or minimizes problem within the organization. The tasks now is to execute the strategy and evaluate the results.

To Implement marketing strategies, there should be some marketing program to plan implementating steps in details. The programs may serve for one for more marketing strategies. For example, marketing program to introduce a new consulting service should consist of designing new service , positioning it, advertising and promotion for it. Accompanying with marketing programs, marketing skills are required to accomplish marketing strategies

Bonoma, 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。