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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-05编辑:felicia点击率:27887
论文字数:13318论文编号:org201505042049407015语种:英语 English地区:英国价格:免费论文
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摘要:英国留学一定要注意论文的写作方法和技巧,本文就通过市场发展和经济改革为大家简要示范一下英国留学论文的基本要素。
The Objectives in three major aspects of a Consulting firm are described below:
Customer Service
Provide a quality of service to customers at least equal to the highest standards in the industry.
On a continuing basis, study and implement improved methods and plant betterment for providing consulting services at the competitive price.
Retain all existing customers and seek a new customers through system expansion where feasible and consistent with good economics.
Community Service
Provide job opportunities by the development of many foreign investment projects in Poland
Sustain and promote Polish traditional culture to foreigner
Employee-Management Obligations
Monitor and strive to improve the quality of management and supervision
Promote a high degree of professionalism thoughout the company.
Develop, update and monitor both long-term and short-term plans in a formalized manner.
Attract, develop and retain able and loyal employees.
Provide equal employment opportunities and a high degree of trainning along with model, professional tools.
Strive to provide employees with compesation level at ar above industry norm.
Vision, mission and objectives all are fundamental factors to design marketing strategies. In other words, marketing strategies should be designed and implemented in order for Consulting firm to achieve their vision, mission and objective.
3.3. Formulating Marketing Strategies
From the environment analysis and set of mission and objectives, the marketing strategies is going to be formulated. Marketing strategies here comprise market segmentation, marketing mix and other strategies supplementing and assisting to implement and improve marketing activities such as competitive strategy, strategic client-consultant partnership and organization strategy. The methodology to design marketing strategies for a consulting firm will be discussed hereafter.
3.3.1 Marketing Segmentation
For a Consulting firm, market segmentation can base on the following factors:
Industry: Foreign investors and Polish businessmen in the tourism, construction, food processing, oil and gas, telecommunication, etc. The group of relative industries could be a base of the segmentation. For example, group of investors in the agriculture, aquaculture and food processing; or in the tourism and hotel can be one single segment.
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