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lting firms stop at market research or even field work (customers provide questionaires and consulting firms organize field work, give data back to customers without processing it).

There is no service package in the consulting firm for foreign investors. The consulting service for a construction project for example, will be divided in many stages (bidding, signing, construction contracts, buying materials, supervising the projects e.t.c.) and in each stage customers may buy different services from different firms (administrative services from Consulting firm for foreign investor and technical services from construction firms). And the consulting fee will be collected after every stage, the Consulting firm for foreign investors can not offer a package fee.

If the consulting firm here in Poland do not renew and provide package service, it will not be able to compete with foreign consulting firm coming to Poland.

Promotion

Promotion for a consulting firm that works with foreign investors simply is advertising sometime in a few local business newpapers. Even their major customers are foreign investors, it is hardly to find ads of a Consulting firm for foreign investors in the popular foreign journals or newpapers like Newsweek, Warsaw voice, which many foreign visitors to Poland usually read.

The other aspect of promotion like public relation, operating personnel, word-of-mouth, communication with employees are usually neglected by consulting firm.

Fee

The pricing policy at the consulting firm is merely cost oriented. The real value of consulting services has not evaluated properly.

Through analysis of current marketing in the consulting firm, many failures and missing parts can be revealed. These are listed in Table 4.2 with the role of marketing in order to eliminate such deficiencies considered alongside.

4.2. An approach to effective marketing strategies

The scheme to develop marketing strategies has been described in previous chapter (Figure 3.1). Following the Scheme, here i am going to analyze business environment, internal environment and missions of Consulting firms, then arrange the marketing strategies along with marketing programs. Techniques and skills for Pomeranian Consulting Group.

4.2.1. Environmental Analysis

The environment analysis consists of two parts, external analysis and internal analysis. It aims to point out the opportunities and threats of the consulting firm.

4.2.1.1 External Analysis

Poland is located in the very heart of continental europe and has an area of 312,685 km. It is the fifth-largest country in the European union, comparable in size to Great Britain and indeed the emerging economy offers the foreign investors a range of exciting investment possibilities. However, to succeed in Poland the foreign investors must have patience and be aware of the possible pittfalls that may be encountered at the early stage in any rapid developing 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。