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evision financed Premier League heralded in a new age for British football in that commercialization was now the distinguishing carrot in front of the horse.

The success of the Premier League since the breakaway has impacted negatively upon the fiscal state of the English Football League. With fewer Clubs to share in the broadcast pie, each Premier League Club has seen its television revenue split grow in successive agreements. The Premier League broadcasting revenues totalled ￡720 million as a result of a three-year deal with Sky cable for the 2001/2002 seasons . This income represents 44% of the total revenue for the Premier Clubs. The fortunes of the English Football League have not fared as well.

The collapse of ITV Digital, worth ￡543 million severely impacted the English Football League as it lost its broadcasting revenues. This development, in the face of the new Premier League’s record cable deal was a disastrous circumstance. The revenue loss was replaced by the English Football League’s deal with Sky cable in July of 2002 calling for ￡95 million under a four (4) year agreement which effectively prevented a number of Clubs from going bankrupt. The prior ITV Digital deal was over a three-year period, as agreed to in 2000, and was for￡315m , thus the League is still reeling from the loss in revenue.

The broadcasting percentage of income among the Premier League Club approximates forty-four present (44%) of their revenues. The effect of television revenue in the English Football League has lessened dramatically. This was the case even when the ITV Digital deal was in place for ￡543 million. Now, with the new Sky cable deal at just ￡95million the percentage of broadcast revenue comprises less than 15% of the clubs intake.

The Coca Cola’s sponsorship deal of ￡4 million is of course welcomed, but in face of the tremendous advantage of the top Premier League clubs in their 50% shared broadcast revenue and the top teams special broadcasting income, the English Football League is looking more and more like a minor league training facility for the rich Premier Clubs. Gate receipts form the major revenue pie for English Football League Clubs and ranges approximately 50%. Unreality, the English League teams gamble on their level of finish in the upcoming season hoping to take in a share of the ￡23 million plus booty from championship match play. This gamble results in the majority of the Clubs running consistent deficits to secure talent to provide them with a better opportunity to achieve success.

Unfortunately, the English League Clubs cannot rely upon lucrative television deals to underwrite the player’s salaries in the manner enjoyed by the Premier League whose teams share in the first 50% of broadcast revenues and then disproportionate distribution based on level of finish as well as European match play and side deals. The importance of broadcast revenue enables this League (Premier) to offer the huge wages that cannot be even considered by Division 1 Clubs.

The path to riches, and seemingly solvency, is via promotion to the Premier League and the gamble that one’s season will attain that goal. Even in the Premier League the final broadcasting revenue tally is h本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。