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the manner in which Britons would like to thinker believe the sport is. This foundational understanding is critical in understanding what has happened and is happening to the present day sport to help arrive at solutions that provide and equable balance between purity and commercialization. And it is this commercialization that has brought the Clubs, along with the League, to its present day circumstances.

Throughout the long history of the League it has known nothing but unbridled popularity and growth. And these fortunate circumstances provided the fuel for commercial utilization as a result of marketing opportunities inherent in terms of the reach and influence provided by captive audiences. In the early years the limited company legal formation permitted the Clubs to borrow from banking institutions whereby the Club’s directors were not liable personally. Unfortunately, or fortunately depending upon your stance, the preceding provides a climate whereby self-interest can cloud the events.

And while the directors basically operated the Clubs in a responsible manner it must be considered that one can run a business ethically, yet profit by the letting of contracts for stadium work, construction, concessions, promotional venues surrounding the matches. The preceding does not imply or suggest that the preceding was a pervasive policy, or there was anything inherently wrong with the methodology. It does indicate that the sport is a business, run by individuals aware of this fact and who have the means to conduct business in a number of manners, none of which suggest anything unethical.

To fully understand the effects of broadcasting revenue in this situation, the English Football League, one must understand certain milestones in the evolution of the sport, as well as the opportunities emanating from and as a result of them. Back in the 1928 / 29 season League attendance had grown to twenty-four (24) million with the numbers evenly spread among most of the Clubs.

The 1950’s evidenced that this situation had changed as the larger and more successful Clubs were benefiting from bigger crowds along with increased gate receipts, merchandise sales and ancillary income. In fact, the Division One Clubs were out earning the Clubs in Division Three by a ratio of 2 to 1. This ratio had increased to 5 to 1 by 1970, 10 to 1 by 1995 and the gap is still widening.

The 1970’s were another landmark in English Football as merchandising sales found its niche in British culture. Clubs could place sponsor logos on their jersey. The revenue stream became so inviting that in the beginning of the 1980’s Clubs caused the League to change the policy of even distribution and that the home team could retain all of the gate receipts. The preceding naturally benefited the larger and more successful Clubs thus providing them with the financial means to garner the better players and thus maintain their advantage. Television income throughout this time, though small, was evenly divided. Etherealities of the income generation opportunities further changed the way Clubs conducted themselves so that by the end of the 1980’s the better teams were beginning negotiations that would result in the breakaway that was the Premier League. The tel本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。