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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2014-07-21编辑:felicia点击率:26880
论文字数:12960论文编号:org201407201825204259语种:英语 English地区:中国价格:免费论文
关键词:消费者营销盈利marketingindividual customer preferencecustomer preferences
摘要:本文是一篇营销学论文。随着社会经济的不断发展,营销在社会生活中所占的比重越来越大,作用越来越重要。营销过程中,了解消费者的心理和消费者的实际需求是极为重要的。本文通过耐克鞋业有限公司的营销策略和营销过程进行分析,探索营销方式的正确应用。
ANNEXURE
QUESTIONNAIRE
CONTACT INFORMATION:
NAME: _________________________________________________________
ADDRESS: _________________________________________________________
CITY, STATE & ZIP: _________________________________________________________
TELEPHONE: (HOME) ____________________________
(WORK)____________________________
DATE OF BIRTH: ________________________________
SEX: MALE___ FEMALE___
BACKGROUND:
· Ethnic origin(check only one):
White ( ) Black ( )
Asian ( ) Filipino ( )
American ( ) Other ( )
· Which of the following sector do you work?
Finance ( ) Sale/ Marketing ( )
Corporate Mngt ( ) Information System ( )
Service sector ( ) Self Employed ( )
Other-----------------------____________
· Your monthly income comes in which of the following:
Less than AED.5000 ( )
Between AED.5000 - 15000 ( )
Above AED.15000 ( )
· What is the highest level of education you have completed?
Did not finish high school ( )
High school diploma ( )
Graduate degree ( )
Post- Graduate degree ( )
PRODUCT ANALYSIS:
1. Which brand of shoes listed is your favourite (check only one)?
Converse -
Nikes -
Adidas -
Action -
Skechers -
Reebok -
And 1 -
2. When you think about your favourite brand of running shoes, does this brand remind you of a person?
Yes ( )
No ( )
3. How do you find out the latest product in the market?
Internet
Magazines (Sports related)
TV
Sporting Goods Store (In-store promotions)
Other__________________
4. I buy my own shoes.
Very frequently -
Frequently -
Sometimes -
Never -
5. I find buying shoes a pleasurable event.
Very frequently -
Frequently -
Sometimes -
Never -
6. I buy costly shoes.
Very frequently -
Frequently -
Sometimes -
Never -
7. For purchasing shoes I can travel long distance.
Very frequently -
Frequently -
Sometimes -
Never -
8. I buy shoes which are liked by my family.
Strongly agree -
Agree -
Indifferent -
Disagree -
Strongly Disagree -
9. I buy shoes which are advertised attractively.
Strongly agree -
Agree -
Indifferent -
Disagree -
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