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ould be to have the customer fill in a form at the point of purchase. The form will ask the customer his / her opinion on the product as well as the showroom. Suggestions and comments would be welcome. However, care must be taken to ensure that these forms are not too cumbersome and do not take up too much of the customer's time. Surveys have indicated that normally people don't mind filling in forms as long as they are not too long.

Another good method would be to introduce a system of customer points. Every time a customer makes a purchase, he would earn himself a certain number of points, depending on the price of the product. After he crosses a certain point level, he would be entitled to a gift from the company or choose a product of a certain value from the range. This would be helpful in building customer loyalty and give them an incentive to make repeat purchases. A most valued customer database could be created from her e and various forms of direct marketing could be directed at them. This would help the company to retain its existing customers.

A third way to improve customer relationship would be to issue gift coupons and vouchers. People would have the facility to buy these vouchers and present them to their dear ones. This would be a good way to reach out towards newer customers through existing ones.

RECOMMENDATIONS

To explore the mainland market, Hong Kong companies should position themselves in areas in which they are strong. From the viewpoint of mainland consumers, Hong Kong's leather consumer goods are considered competitive in the high-end and mid-range. Mainland consumers are brand conscious, and it is vital to promote own brands which have clear image.

This survey also shows that Hong Kong products are preferred for their design/style and quality. Bearing these in mind, Hong Kong companies should never compromise on quality, and they should allocate more resources to product design, selection of material and craftsmanship.

OTHER SUGGESTION INCLUDES

Department stores are the prime sales and marketing channel for leather consumer goods. In addition, store decorations and product displays should be designed to create a strong first impression. Seasonal promotion campaigns, like special discounts and advertisements, could be employed. New lines of collections should be introduced for festivals.

In addition to promotional activities in shopping malls and department stores, discounts and TV commercials are considered effective channels for promotion. It is advisable to pay attention to the affordability of customers in different cities, while setting price points for different product categories. Meanwhile, leather shoes offer better growth potential.

Popular materials used for leather consumer goods include bovine skin, goat/kid/lamb/sheep skin and crocodile skin. Regarding colours, black is by far most sought-after with dark brown in second place.

Due to their growing spending power, the rising middle class should be the target of Hong Kong's sellers of leather consumer goods. Hong Kong companies should put more emphasis on produ本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。