英语论文网

It was observed that the majority of the respondents consist of professional from various fields like engineers, software professionals, working executive etc. who effective form 38% of our database. While 36% were students from various fields. Others constitute designers and athletes etc. the further study is carried on the buying behaviour of the above mentioned categories of consumer, which shows that our consumer is well educated and is very well informed about the product.

2.Consumer's income level and spending capacity on shoes

ANALYSIS:

In the survey conducted a direct relation between the income level and the spending capacity was observed. Also it was found that students were spending in the range of Rs 1000 - Rs 3000 as compared to the working class professionals who were ready to spend between Rs 3000 - Rs 6000, since they have higher spending power because of higher income levels.

3. SHOPPING SEASON

ANALYSIS:

Amongst the student and the professional it was found the consumer buying BEHAVIOR does not change with respect to the seasons and occasion as most of the consumer would like to buy their shoes as and when need arises, whereas the businessman generally do their shoes shopping during travelling or on special occasions.

4.BRAND RECOLLECTION

ANALYSIS:

When asked about reconciling a sports shoes brand about 70% of the respondents were able to recall REEBOK or ADDIDAS were as rest were able to remember NIKE and FILA brands. This was due to the fact that REEBOK has brand ambassador like RAHUL DRAVID and YUVRAJ SINGH.

5. FACTOR INFLUENCING THE BUYING PROCESS

ANALYSIS:

Among the various factors like social, psychological, personal and cultural factors it was observed that the consumer give more preference to his personal choice and psychological factors like 50% of the people consider comfort and they generally do not consider durability as an important aspect because they believe that it comes along with the brand. Also the social factor like style was second most important factor behind the consumer buying motives.

6. COMPARISON WITH OTHER BRANDS

ANALYSIS:

In response to the question about giving, out of 100 point to the various factors affecting their buying BEHAVIOR between NIKE and OTHER'S following was observed:

OTHERS NIKE

a. Style ____20____ ___30_____

b. Price ____10____ ___10_____

c. Comfort _____30___ ___30_____

d. Brand ____10____ ___20_____

e. Durability _____30___ ___10____

this further shows that the consumer look for style in the NIKE more in comparison to the other brand hence, gave their 30 points to it whereas 20 in case of other brands it was seen that the comfort remains at equal place even while choosing a competitive brand.

7. BUYING FORCES

ANALYSIS: 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。