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default choices rather than selecting other choices that were offered. She said, some research suggests that many people do not want to put a lot of effort into purchase decisions. A lot of times, people may not have preferences already in mind, she said. When consumers have the chance to create preferences, the question is whether they rely on previous preferences or if they develop new ones, she said. In the future, Crow says she will be studying strategies that consumers go through during purchase decisions. I will be studying decision processes to develop computer aids that could help the consumer reach their purchase decision, she said.

Although her current project involves analyzing the consumer behaviour of college students in an online environment, in future projects she plans to analyze other demographic groups.” Customization will be a key business opportunity in the future for businesses online or in more typical shopping environments," Crow said. She hopes her research will help consumers in making purchase decisions and help businesses determine products to offer and how to offer them.

Hong Kong companies, including leather consumer goods suppliers, have shown a growing interest in tapping the mainland consumer market after China's accession to the World Trade Organization and gradual opening of its domestic market. For Hong Kong companies targeting this vast market, a good understanding of the behaviour of mainland consumers is necessary in order to formulate an effective and suitable market strategy.

In view of this, the HKTDC conducted a survey study in four major mainland cities in February 2007. The study was composed of two interlocking surveys. The first survey (survey on shoppers) successfully interviewed a total of 1,000 shoppers of leather consumer goods in four major cities, namely Beijing, Chengdu, Guangzhou and Shanghai. The second survey (survey on retailers) interviewed managers/officers-in-charge of major department stores in these four cities.

The survey study analyses leather consumer goods in terms of consumer behaviour, the competitiveness of Hong Kong brands and the consumer segments with the greatest biggest spending power. The main survey findings are as follows

CONSUMER BEHAVIOR

Shopping locations, Department stores were the most preferred type of retailers, followed by outlets in shopping malls and chain stores. Product variety, guaranteed quality, brand choice, price, services and store environment were cited as the major reasons for visiting a leather consumer goods store.

SHOPPING TIME

Thirty-eight percent of respondents visited leather consumer goods shops at least once a month.

Shopping during weekends is common. Other popular shopping occasions includes Cultural Festivals, New Year's Day (January) and Labour Day (1st May) etc.

MARKETING CHANNELS

Promotional activities in shopping malls and department stores are the most popular promotional and sales activities, followed by discount/price reduction, TV commercials, discount coupons, promotional stands, exhibitions, buy-本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。