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62% of the consumers buy Nike only once a year. Here we notice one thing that some don't buy Nike.

h) Are you satisfied buying Nike?

The people who buy Nike are fully satisfied buying it, their percentage is 64%. Only 15 % are not satisfied buying it.

i) Do you think Nike serves the purpose of being a good brand, for Sports wear?

56% of the people agree that Nike serves its purpose for being a sport brand. Only 27% people don't agree with it.

j) Will you prefer Nike launching a new range which can serve the purpose of service class?

67% say yes to the idea of launching a new range for the service class. 36 don't have any idea of this.

Nike's Market share

What features of Nike do you like the most?

What price range do you prefer?

How often you buy Nike?

Has any sports shoes ad made an impact on you?

CONCLUSION & FINDINGS

The specific brand objective of Nike India would be to build up its brand reputation, image and equity. A brand is not simply a collection of products and benefits, but also a storehouse of value stemming from awareness, loyalty, and association of quality and brand personality. A brand is a name, term, sign, symbol or design or a combination of them intended to identify the goods or services of one seller or group of sellers and to differentiate from those of competitors. In essence, a brand identifies the seller or maker. It can convey up to six levels of meaning: Attributes, Benefits, Values, Culture, Personality and User. If a company treats a brand only as a name it misses the point. The branding challenge is to develop a deep set of positive associations for the brand.

Although these six meanings are noticeable in the Nike brand in the west and other parts of the world, they are yet to be cultivated in India. Nike has to ensure that their brand is built up on these pillars in India.

The secondary brand objective of Nike India would be to ensure that they match the market share and sales volumes of its competitors. After all, a company is in business to make profits and stay ahead of its competitors. A company, product or brand may have a very good reputation and image, but if it is not profitable, it does serve its purpose. At the same time sales figures and data can be misleading. Hence market share has also to be paid attention to. Nike despite being one of the most popular brands in the world has not really caught on in India. Yet, there is reason to believe that Bata's Power and Liberty would be ahead of Nike in terms of popularity. It is also noticed that Nike is at par with Reebok. 

This again does not reflect too well on the brand, considering that Nike outsells Reebok everywhere else in the world. Hence it is reasonable to state that Nike's popularity level in India could do with a boost. The best way to achieve this would be some serious brand building. The image of the brand has to be improved and people must be made aware of its presence. Thus, the rationale behind choosing improvement of brand image and reputation as the本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。