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nbsp;    2.1.2 Phonosemantics in linguistic aesthetics 19-20
        2.1.3 Linguistic researches from the view of aesthetics 20-24
    2.2.Related researches at home 24-29
        2.2.1 Language variation and deviated rhetoric 24-25
        2.2.2 Conception of aesthetic linguistics 25-26
        2.2.3 An aesthetic view ofvaadation in language use 26-29
Chapter 3 Theoretic Bases Aesthetic Perception 29-35
    3.1 Aesthetic consciousness in language variation 29-32
        3.1.1 Aesthetic experience 29-31
            3.1.1.1 Definition of aesthetic experience 30
            3.1.1.2 Working mechanism of aesthetic experience 30-31
        3.1.2 Transmission ofaesthetic pleasure 31-32
    3.2 .Aesthetic a~Rude 32-35
        3.2.1 Psychical distance 33
        3.2.2 Creation of isolation 33-35
Chapter 4 Aesthetic Effect Realized by Rhyme in Language Variation 35-46
    4.1 Rhyme innews language 35-39
        4.1.1 Phonological variation ofthe idioms in the news headline 35-38
            4.1.1.1 Functions ofheadline 36
            4.1.1.2 Vdriations ofthe idioms inthe headline 36-38
        4.1.2 Aesthetic effect of rhyme of news language 38-39
    4.2 Rhyme in advertising language 39-42
        4.2.1 Alliteration in advertising language 39-41
        4.2.2 Assonance in advertising language 41-42
4.3 Rhyme in poetic language 42-46
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