Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal
英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献
ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter
澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文
小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法
英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查
temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语
经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目
日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题
职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-05-05编辑:felicia点击率:27372
论文字数:13318论文编号:org201505042049407015语种:英语 English地区:英国价格:免费论文
关键词:
摘要:英国留学一定要注意论文的写作方法和技巧,本文就通过市场发展和经济改革为大家简要示范一下英国留学论文的基本要素。
To identify the present marketing activities in the Consulting organizations
To analyze business environment of consultant organizations in Poland
To arrange an approach to the effective marketing strategies for a consulting organization towards foreign investors
To recommend the effective marketing strategies to consulting organization.
1.3 Scope of the Research
In order to point out the really effectual marketing strategies, the external analysis will be narrowed into several industries, to analyze what would best be described as the power force behind consulting organization to give best advice and consulting to foreigners who are willing to invest in the country.
Limitation in timing and geography causes direct interviews was conducted in a consulting firm in Bydgoszcz. One consulting firm was selected in kujawsko-pomorskie region to discuss in the research based on their organization structure size. The questions covers the marketing activities in the consulting firm especially services for foreign investors.
LITERATURE REVIEW
Literature review will present manager at any consulting organization an insight with fundamental knowledge about strategy, marketing service strategy and concept of effective marketing strategy. This chapter aims to change the attitude of managers at any consulting organization that operates with foreign investors towards marketing, shows them the importance and effectiveness of marketing strategy, makes them think marketing strategy should be considered as an essential component of the organization.
2.1. Strategy and Strategic Management
According to Steiner and Miner (1986), strategy derives from the Greek strageos, which means 'general'. The word strategy, therefore, literally meant 'the art of the general'. It refers to that which is of major concern to top management of organizations. Specifically, strategy is forging of company's mission, setting objectives for the organization in light of external and internal forces, formulating specific policies and strategies to achieve objectives, and assuring their proper implementation so that the basic purpose and objectives of the organization will be achieved.
Steiner and Miner (1986) also classified strategies in some groups as the following:
First, is classification based on scope, Master strategies, program strategies, detailled strategies or substrategies.
Secondly, strategies may be classified in term of organization level. Top management strategies, divisional strategies.
Lastly, strategies may be classified as to purpose and/or function. Competitive strategies, product-marketing strategies, financial strategies.
Hofer and Schendel (1978) demonstrated a successful strategy is usually not a single decision but a we本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。