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Media Essay-关注新老媒体

你能发现新媒体和传统媒体的区别吗？传统媒体包括报纸、杂志、无线电广播、光盘等，另一方面，随着技术的发展，社交媒体包括微博、社交网络和博客--利用互联网作为平台进行发展。不仅有先进的技术促进互联网的消费，它还扩大了新媒体的范围，大多数人现在相信新媒体将有一天成功取代传统媒体。新媒体在服务于相同目的，类似的程序，在收集信息和共享相同的观众，但由于它不同的言论自由，再加上社会网络服务的用户和加速广播可能会成功取代传统媒体。

新媒体的目的是建立在传统媒体上的。新媒体和传统媒体都有相同的目标-让您了解实事。不管你看报纸或杂志，甚至网络杂志，也称为电子版。这两个媒体平台提供新闻和文章来通知你世界各地发生的事情。你在图书馆和网上社区找到的书籍为你提供一般知识，为某些主题提供基本知识。我们还通过媒体平台提供时尚趋势。电视节目，娱乐频道，和时尚网站没有什么不同， Chictopia在最新的流行趋势中提供见解。（人们的时尚目的地- Chictopia，2010）在全球新闻信息，新媒体和传统媒体的广告延伸中。媒体平台为读者提供打印广告，广播和在线社区的信息。当你翻阅消费者杂志时，你会注意到广告上的珠宝，化妆品，甚至在不同的页面上的衣服。同样，在各种网站上的横幅和弹出式广告也是互联网进行广告的方法。

Can you spot the difference between new media and traditional media? The traditional media consists of prints and broadcasts such as newspapers, magazines, radio broadcasting books and CDs etc. On the other hand, social media, which grows with technology, includes the use of Twitter, social networks as well as blogs -using internet as a platform. Not only has advanced technology facilitated internet consumption, it has also promoted new media to the extent that majority now believe new media will one day succeed traditional media. New media has the foundations of traditional media in serving the same purpose, similar procedures in gathering information and sharing the same audiences; however, it may succeed traditional media due to the differences in the freedom of speech, coupled with social networking services entitled to users and the hastened speed broadcasting.

The purpose of new media is very much built on the traditional media. Both new media and traditional media have the same objective - to keep you informed. It does not matter if you read a newspaper or magazine, or even webzines, also known as e-newsletters. Both media platforms serve to provide news and articles to inform you of the happenings around the world. Books you find in libraries and online communities like Wikipedia offer you bits of facts for your general knowledge, providing basic knowledge on certain topics. We are also alerted about fashion trends through both media platforms. The television programme, Entertainment Channel, is no different from the fashion website, Chictopia, in providing insights to the latest fashion trends. (The People's Fashion Destination - Chictopia, 2010) Besides global news, the information both new media and traditional media provides extends to advertisements as well. Both media platforms provide advertorial information for readers of prints, broadcasts and the online community. When you flip through a consumer magazine, you will notice advertisements on jewellery, cosmetics and even clothes on different pages. Similarly, banners and pop-ups on various websites you visit are methods of advertisements on the internet.

Even though advertisements account for 70% of the revenue produced by newspapers, there has been a declined in the printing of newspapers due to lack of advertisements. (G. E. Belch & M. A. Belch, 2004, p. 392) The truth is technology has made internet a better alternative for marketing and advertising. Thus, companies tend to use internet platforms over print or broadcast media to achieve branding. Based on website Clickz, each one of us receives an estimate of 5000 commercial messages daily. (Massey, 2010) However, it is impossible to view 1000 advertisements from the number of newspapers or magazines that we read, inclusive of advertisements on televisions and radios. The