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论文题目：沃尔玛的战略分析
论文语种：英文
您的研究方向：商务管理
是否有数据处理要求：是
您的国家：英国
您的学校背景：一所英国大学
要求字数：4000
论文用途：本科课程论文
是否需要盲审（博士或硕士生有这个需要）：否
补充要求和说明：1.希望能得70+的分数这篇战略分析，有个特定的案例（沃尔玛）在我们教科书上，我已经把它photo copy 在附件里了，详细的论文要求我也会放在附件中， 2.文献最好能多从我们学校的网站，或图书馆里找，老师会问这些资料是从哪里找来的 3.这是一篇report，我们在课堂上老师有讲过这儿案例，可能开头会用到些，别太多（我把课堂的问题，也一起放在附件里了）

Wal-Mart strategy Analysis

1.0 Executive Summary

Aim: The main aim of this report is to analyze the management strategies of Wal-Mart and to give some suggestions. The report comprises the analysis https://www.51lunwen.org/strategy/ of competitiveness and development potential, which have been created through analyzing Wal-Mart’s situations, marketing strategy, competitive characteristics, and developmental strategy.

Table of Contents

1.0 Executive Summary 2
2.0 Introduction 2
3.0 Wal-Mart’s Situational Analysis 3
3.1 Industry Analysis 3
3.2 Competitor Analysis 5
4.0 Wal-Mart’s Markets and Competitive Characteristics Analysis 6
4.1 Markets Analysis 6
4.2 Competitive Characteristics Analysis 7
5.0 Developmental Strategy Analysis 9
6.0 Recommendations 10
7.0 References 12
8.0 Appendices: PESTLE Analysis 14

7.0 References 

[1] Deniz Igan (2011) “The Wal-Mart Effect in Central and Eastern Europe”, Journal of Comparative Economics, 12(3), pp.17-19.
[2] DeBondt & Werner (1993) “Betting on trends: Intuitive forecasts of financial risk and return”, International Journal of Forecasting, vol.9, pp.355-371.
[3] Emek Basker (2007) “The Causes and Consequences of Wal-Mart's Growth”, Journal of Economic Perspectives, 21(3), pp.177-198.
[4] Gary Gereffi, Michelle Christian (2009) “The Impacts of Wal-Mart: The Rise and Consequences of the World's Dominant Retailer”, Annual Review of Sociology, 35(1), pp.573-591.
[5] Ghemawat, P. Conznzitnzent (1991) “The Dynamic of Strategy”, New York: Free Press.
[6] Grant, R. M. (1991) “Contemporary Strategy Analysis:  Concepts, Techniques, Application”, Basil Blackwell, Cambridge, MA.
[7] Hill, Terry and Hill, Alex (2009) “Manufacturing strategy: text and cases”, 3rd revised ed. Palgrave Macmillan.
[8] Joseph T. Mahoney, J. Rajendran Pandian (1992) “The Resource-Based View Within the Conversation of Strategic Management”, Strategic Management Journal, 13(5), pp. 363-380.
[9] Marlon Boarnet, Randall Crane (2005) “Emerging Planning Challenges in Retail: The Case of Wal-Mart”, Journal of the American Planning Association, 71(4), pp.433-449.
[10] Porter, Michael E. (1980) “Competitive Strategy: Techniques for Analyzing Industries and Competitors”, University of Illinois at Urbana-Champaign's Academy for Entrepreneurial Leadership Historical Research Reference in Entrepreneurship.
[11] Richardson, G. B. (1990) “Information https://www.51lunwen.org/strategy/ and Investment”, (2nd ed.), Oxford: Clarendon Press.
[12] Robert Jantzen, Donn Pescatrice, Andrew Braunstein (2010) “Wal-Mart and the US Economy”, Eastern Economic Journal, 35(3), pp.297-308.
[13] Stephen Halebsky (2010) “Chain stores and local economies: a case study of a rural county in New York”, Community Development, 41(4), pp.431-452.
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