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近年来民营企业宣扬是基于这样的预期：工业活动是解决国家及全球经济问题的手段。重要的是在于这些新创企业可以提供急需的就业机会，这将弥补由大型美国公司为了管理他们的财务并使他们在全球市场变得更具竞争力而裁员部分。特许经营的运行，作为一种商业活动，现在受到了广泛关注。由特权授予者和特许经营人两者发起的商业活动，意味着他们一起适应外部环境，这是他们的一个竞争优势。特许人适应竞争环境中面临的挑战,同时保留特许经营体系的完整性。

然而，承担特许经营的业务的实业家通常认为，在当今世界，特许经营经历着急速的变化，可能比过去更加危险。除此之外，目前存在着一些争议认为，特许经营在开发新业务方面受到了过度保护。20世界80年代，特许经营在美国发展的非常迅猛，总量超过了7百万，零售量占全美34%，到今年年底50%的所有零售销售将通过特许经营业务进行。特许经营快速发展部分是由于日益流行的复合的扩张造成的。

The recent years advertising of private enterprise is based on the expectation that industrial activity is the means to solve a variety of national and global economic problems. The important is that enterprise in the form of new venture creation will provide sorely needed new jobs, which will compensate in part for the downsizing undertaken by large U.S. firms to manage their debt and become more competitive in global markets. The function of franchising, as a type of industrial activity, in economic development is now receiving attention. Industrial activity by franchisors and franchisees implies a corporation in adapting to the environment and can provide a competitive advantage. The challenge for franchisors adapting to a competitive environment while at the same time preserving the integrity of the franchising system.

While the task of the franchises as industrialist is normally assumed, in the present world, situation for franchises is highly economical, undergoing rapid change, and may be more dangerous than in past. Besides, there is argument in the literature over the extent to which the franchisees system protects the franchise from the risk associated with starting any new business. Franchises grow very fast in the United States in the year 1980s. The volume is about greater than seven million, about sales approach is 34% of all retail sealing in the United States. It is approximate that by the end of the year up to 50% of all retail sales will be made through franchised business. (Aydin and Kacker 1990; Hoffman and Preble 1993; Shane 1996a). Franchising is increasing very fast due in part to the growing prevalence of multiunit expansion(International Franchise Association 1990). (Kaufmann and Dant 1996) and international

简介 Introduction

The extrasensory detachment structure proposed in this paper seeks to overcome a serious efficiency in the international literature; namely, the highly descriptive nature of the majority of contributions. In a proposed framework for the study of the internationalisation of retailing Akehurst and Alexander (1995) identify six key questions;

What is the internationalisation of franchising?

Who are internationalising?

Why are franchisers of internationalising?

Where are franchiser developing operations?

How are franchisers developing operations?

When does internationalisation franchising take place?

The research question deal with in this study is to what extent franchisor context is related to franchiseesaa‚¬a„￠ perceptions of industrial movement in the franchise system. In this research, we focus on the relation of the managerial circumstance of the franchisor to the franchisee perception of the industrial strategies of their franchisor and 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。