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论文作者:英语论文网论文属性:课程作业 Coursework登出时间:2012-01-27编辑:anne点击率:4725
论文字数:2403论文编号:org201201271733256227语种:英语 English地区:英格兰价格:$ 33
关键词:Case studyCompetitive AdvantagesStrategiesFederal Express Corporation
摘要:This report is conducted to analyze the competitive advantages and strategies in Federal Express Corporation’s business.
Exclusive summary
It will first identify its critical success factors, then identify its generic strategic choices from the cost Leadership, differentiation and focus strategies, next this report will carry out the analysis of the key resources and capabilities used by FedEx to achieve its competitive advantages, and finally will discuss the FedEx’ current strategies, including the criterions of suitability, feasibility, and acceptability.
Table of Contents
Exclusive summary 2
1. Introduction 4
2. Critical success factors in FedEx 4
3. Identification of the generic strategic choices in FedEx 5
3.1 Cost leadership strategy 5
3.2 Differentiation strategy 5
3.3 Focus strategy 6
4. Key resources and capabilities used by FedEx 6
4.1 Information technology 6
4.2 Information systems 7
4.3 Information management 7
5. Evaluation of FedEx’ current strategies 7
5.1 FedEx’ current performance 7
5.2 Suitability 8
5.3 Feasibility 8
5.4 Acceptability 8
6. Conclusion 9
References 9
References
Alghalith, DN 2007, ‘FedEx: Leveraging IT for a Competitive Advantage’, The Business Review.
Atlanta Business Chronicle, 2011, ‘FedEx third-quarter profit dips’ [online], available at: https://www.bizjournals.com/atlanta/news/2011/03/17/fedex-third-quarter-profit-dips.html [Accessed: April 27, 2011]
Baek, J 2001, ‘Business Strategy Tendency of FedEx and UPS’, Monthly Maritime Industry.
CCJ Staff, 2011, ‘FedEx attributes lower 3Q profit to weather, freight OPS merger costs’ [online], available at: https://www.ccjdigital.com/fedex-attributes-lower-3q-profit-to-weather-freight-ops-merger-costs/ [Accessed: April 27, 2011]
Chan, S & Davis, TR 2000, ‘Partnering on Extranets for Strategic Advantage’, Information Systems Management,strategy courswork paper vol.17, iss.1, pp.1-7.
Farhoomand, AF, Ng, PSP & Conley, WL 2003, ‘Building a successful e-business: the FedEx story’, Communications of the ACM - Digital rights management, vol.46, iss.4.
FedEx Corporate 2010 Annual Report
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Hemmatfar, M & Salehi, M 2010, ‘Competitive Advantages and Strategic Information Systems’, International Journal of Business and Management, vol.5, no.7, pp.158-169.
Karp, A 2011, ‘FedEx fiscal third-quarter profit down 3%, predicts big fourth quarter’ [online], available at: https://atwonline.com/airline-finance-data/news/fedex-fiscal-third-quarter-profit-down-3-predicts-big-fourth-quarter-0317 [Accessed: April 27, 2011]
Ligon, GC, Schill, RL & O'Donnell, FP 1992, ‘Technology Strategy: EDI and Global Air Express’, International Journal of Physical Distribution & Logistics Management, vol.22, Iss:8, pp.43-48.
Loebbecke, C & Powell, P 1998, ‘Competitive advantage from IT in logistics: The integrated transport tracking system’, International Journal of Information Management, vol.18, iss.1, pp.17-27.
Margaritis, W 2000, ‘Reputation Management at FedEx’, Corporate Reputation Review, vol.3, no.1, pp.61-67.
Murrell, PH & Walsh, JP 1993, ‘Leadership development at federal express corporation’, Human Resource Development Quarterly, vol.4, iss.3, pp.295-302.
Porter, ME 1985, ‘Technology and competitive advantage’, Journal of Business Strategy, vol.5, Iss:3, pp.60-78.
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