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4.        Suggestion
Considering above analysis and the latest information, 由于公司声誉破灭对其带来的负面影响并没有结束，如何通过有效地危机公关玩就企业reputation仍然是其在很长一段时间内的主要任务。蒙牛公司现在面临这一个机会与危机并存的局面:
1)        According to the report, the sales of Mengniu Dairy in December 2008 has restored to about 70% of its previous level (Li, 2009). It means that previous crisis PR activities were effective and corporation reputation has been being repaired.
2)        The AQSIQ recently acknowledges that the safety of OMP, which is contained in Mengniu Dairy’s high-class product—Telunsu, is under discussing (AQSIQ, 2009). It is hard to evaluate the loss of corporation reputation if Telunsu is proved to be toxic.
3)        Some dairy firms, such as Sanyuan Dairy and Wandashan Dairy, have been rapidly occupying the market share because they are not involved in the toxic milk scandal (Chen, 2008).
4)        Considering the existed loss and potential loss about Telunsu, it is undoable that the financial chain of Mengniu Dairy is still tensive.
Admittedly, the core problem arouse the crisis of Mengniu Dairy is quality, how to improve the quality of product was not the main mission of PR. Therefore, the essay will only make some suggestion for the angle of PR. There are four suggestions to rebuild corporation reputation for Mengniu Dairy 在这样一个严峻的局势面前:
1)        运用各种手段，进一步加强公司与政府之间的合作，争取获得政府的支持. There are three purposes through enhancing the relationship with government. Firstly, it might help Mengniu Dairy avoid Telunsu being proved to be toxic. 如果不能避免这个结局，应当努力争取政府推迟正式颁布结果的时间以便公司采取主动的处理措施. In the next place, it could help Mengniu Dairy obtain more chance to participate national activity 以便发挥公司在event management上的特长来修复corporation reputation。At last, it could help Mengniu Dairy obtain more fund and policy support from government.
2)        Mengniu Dairy should put emphasis on respectively enhancing the reputation of its Subsidiary brands. For instance, Telunsu and Milk Supreme are the high-class products of Mengniu Dairy. 公司应当赋予设计不同的promotion，淡化蒙牛商标在这两个产品上的影响，帮组这两个子品牌建立相对独立的品牌形象和声誉。Through this way, the sales of could be enhance and the risk of scandal could be detracted.
3)        Mengniu Dairy should continue employing the power of media. It could employ a basic PR skill—expressing information by independent voice. Mengniu Dairy could manipulate some journalists and scholars to express the information that 国产奶制品经过整顿后还是安全的，同时夸大伊利蒙牛等大型企业破产或被外资收购对中国经济所带来严重后果. 这样的舆论可以导致三个后果：1恢复消费者对国产奶制品的信心2通过激发起人们的爱国心抵御外资品牌的进入3对政府施加舆论压力以获得更多的扶持。

5.        Conclusion
Concerning the analysis of Mengniu Dairy, it could be clearly and fully understand that choosing appropriate scheme to build the corporation reputation is so profound force for a new-coming corporation. Depending on excellent event management, Mengniu Dairy rapidly improved its corporation reputation which was the impetus behind the fantastic development of business. However, as the essay mentioned above, corporation reputation is composed of different parts. Accompanied with the fast growing of its reputation, Mengniu Dairy was 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。