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论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2016-01-23编辑:zhaotianyun点击率:9278
论文字数:1432论文编号:org201601161357263887语种:英语 English地区:挪威价格:免费论文
摘要:摘要:本文主要讲述了跨国公司在国际上的作用和地位。跨国公司必须制定战略,允许它跳的全球化浪潮,与以更好地应对它所面临的挑战和问题。
其他的竞争优势——Other Competitive Advantage
More than anything else in recent history, the new global economy has profoundly altered the way business is conducted and renders both time and geographical distance of little consequence. Information technology has been instrumental to this change. Its manifestation is most pronounced in the dramatic transformation in the production of goods and services. Formerly, international transactions were conducted by independent entities. Now, they are internalized and are performed within a single multinational corporation. As a result, services can be separated from production, and performed in a decentralized manner. Therefore, the new global marketplace consists not of individual companies that operate nationally or regionally, but multinational corporations that serve an international market, but whose products and services are tailor made for each domestic market. The quest for profit is the driving force behind the internationalization of production. This is because information technology and highly skilled labour are costly to a firm, and the only way a company can flex its operating costs is by creating marketing niches that serve a global market instead of a small domestic one. The global entrepreneur is the energy source of this new global economy.
结论——Conclusion
Based on this discussion, one can infer that business management and globalization are concepts that are symbiotic in nature, when placed in the context of TNC. TNC must formulate strategies that allow it to jump on the globalization bandwagon, strategies that endow it with the ability to better cope with the challenges and problems that it faces (Akther, 2007). Furthermore, formulating international market strategies permit a multinational organization to collect appropriate and extra information pertaining to its target markets. Such information is extremely useful when a company develops new products and services to cater to the needs, wants and demands of its target customers. TNC are motivated to become globalized for a number of reasons. Common factors include the desire to expand and diversify operations, taking advantages of new markets and business opportunities, increasing a company's talent pool and other assets and to achieve fame and prestige. The new global economy is powered by innovation and entrepreneurs who demonstrate vision and courage. It is based on new concepts and ideas, new viewpoints and new business models. Consequently, new investment opportunities abound and glo本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。