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Krieger & Azra Bayraktar 2011, ‘The impact of intrinsic  religiosity on consumers’ ethical beliefs: does it depend on the type of religion? a comparison of christian and moslem consumers in germany and turkey,’ Journal of Business Ethics DOI 10.1007/s10551-011-0816-y.

Ilaria Baghi, Enrico Rubaltelli & Marcello Tedeschi 2010, ‘Mental accounting and cause related marketing strategies,’ Int Rev Public Nonprofit Mark 7:145–156.

J. Tsalikis ,Walfried Lassar 2009, ‘Measuring consumer perceptions of business  ethical behavior in two muslim countries,’ Journal of Business Ethics 89:91–98.

Kirthi Kalyanam, Shelby Mclntyre 2002, ‘The e-marketing mix: a contribution of the e-tailing wars,’ Journal of the Academy of Marketing Science, Volume 30, No. 4, pages 487-499.

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RAJIV GROVER 1996, ‘Editorial: marketing strategy and organizational strategy,’ Journal of Market Focused Management 1.195-197.

Sebnem Burnaz, M. G. Serap Atakan, Y. Ilker Topcu, Anusorn Singhapakdi 2009, ‘An exploratory cross-cultural analysis of marketing ethics: the case of  Turkish, Thai, and American businesspeople,’ Journal of Business Ethics  90:371–382.

Timothy G. Hawkins, Michael J. Gravier & Edward H. Powley 2011, ‘Public versus private sector procurement ethics and strategy: what each sector can learn from the other,’ Journal of Business Ethics, DOI 10.1007/s10551-011-0881-2.

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