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论文作者:英国论文论文属性:作业 Assignment登出时间:2012-06-14编辑:tinkle点击率:4627
论文字数:2319论文编号:org201206141101426478语种:英语 English地区:英国价格:$ 22
关键词:Financial ResourcesManagementcontrolCITIC Publishing House
摘要:本文主要从Management & control of Financial Resources进行分析,对CITIC Publishing House进行分析。由英国论文代写之mba专业策划组提供。
代写留学生论文题目:Management & coantrol of Finanical Resources
本文主要从管理控制财务资源进行分析,对CITIC Publishing House进行解析。由英国论文代写之mba留学生论文专业策划组提供。
留学生论文语言:英语论文 English
英文论文专业:MBA
字数:2000
学校国家:英国 U.K.
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您的学校:University of Wales
论文用于:Master assignment 硕士课程作业
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Management & control of Financial Resources
Executive Summary
CITIC Publishing House is a holding company of a list of ten subsidiaries. Its major subsidiaries are also historic established in Shenzhen in 1988. As a multinational group - - China CITIC Group's integrated media machine Structure, CITIC Publishing House provide books, periodicals, newspapers, websites and other forms of media products and services, is growing into the Country's most dynamic media pioneer. Its profit before tax in 2010 is $109,540,000 demonstrating its considerably large scale. In recent years, CITIC Publishing House develop in the magic-like speed in China Press to become the publishing phenomenon worthy of attention and study.
In order to sustain the growth of CITIC for the next three years, we have undertaken analysis in respect of the exterior, market, and interior, company via the SWOT model by reference to the 4P techniques. Besides, we have commented CITIC’ financial performance regarding its profitability, assets management and liquidity and solvency.
It was found that the market brisk trend and high level of inflation will be subsisting. Furthermore, online channel and comprehensive promotions are worthwhile to be utilized and undertaken.
What is more, recommendations in respect of the sale channel, pricing, products and marketing have been made. As a whole, it is suggested that CITIC should develop electronic sale channel, undertake pricing discrimination, diversify its products and
implement comprehensive promotions so as to be benefited from the retrieve of economy and the growth can be maintained.
Last but not least, an implementation schedule and a budget estimated by utilizing the statistics techniques for the next three years must be planned.
1 Introduction
Since economy is resuscitating after the financial tsunami broken out in 2008, the consuming ability and consumers’ confidence of china citizens are both recovering. Nonetheless, from 2004 to 2009, CITIC‘s net profit margin go up and remains constant at30% in 2008 and 2009. To CITIC benefit from the recovery, and grow in line with the economy, we, as a consultant company, have undertaken market and company analysis in respect of the strengths, weaknesses, opportunities and threats (SWOT) by reference to the political, economic, sociocultural and technology forces (PEST) so that conclusions can be drawn and recommendations can be made.
Table of Content
Executive Summary 2
1. Introduction 3
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