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论文作者:留学生论文网论文属性:硕士毕业论文 dissertation登出时间:2012-01-21编辑:tinkle点击率:4370
论文字数:2019论文编号:org201201211959149119语种:英语 English地区:瑞典价格:$ 88
关键词:LYBCHINAearly-established five-star hotelhotel
摘要:The Langham Yangtze Boutique is an early-established five-star hotel in Shanghai, with an extraordinary developmental history.
论文题目:development of boutique hotel in Shanghai
论文语言:英语论文 English
论文专业:工商管理
字数:2000
学校国家:瑞典
是否有数据处理要求:否
您的学校:在瑞士的酒店管理学校,行业排名较靠前,glion
论文用于:硕士开题报告
补充要求和说明:
原先自己写过一篇,但是fail了,所以要换题目,但是原来的材料还是可以用的,参考文献是havard格式
Langham Yangtze Boutique
1. Introduction
The Langham Yangtze Boutique is an early-established five-star hotel in Shanghai, with an extraordinary developmental history. As the change of the hotel system, the problems in market, finance, human resources, and aging facilities and so on have severely challenged the survival and development of the hotel. Therefore, it is necessary to revalue the current operation of the hotel from a dialectic point of view, to analyze the environment for the business survival and development, and to formulate corresponding business strategies.
This study https://www.51lunwen.org/projectmanagement/2011/0425/1143509693.html analyzes the external and internal environment for the survival and development of Langham Yangtze Boutique, introducing the current staffs and the key financial management indicators for the last two years of the Hotel and applying the FIVE FORCE MODEL analysis method to illustrate the operational situation of Langham Yangtze Boutique's strategic environment. Based on this analysis, the study proposes overall strategies according to the theories of business strategic management and combined with the objectives of Langham Yangtze Boutique's business strategy, including: diversified marketing strategy; network of information strategy; innovation-oriented corporate image strategy; and structure and quality optimized human resource strategy. The implementation of the above mentioned strategies can fully seize the market opportunities, integrate the resources, improve the performance of the Hotel’s https://www.51lunwen.org/projectmanagement/2011/0425/1143509693.html advantages, and overcome the shortcomings and thus the core competitiveness of the hotel can be enhanced and the business strategic objectives will be realized.
2. Background
3. Literature review
4. Research Aim and Objectives
5. Research Questions
6. Methodology
7. Significance, scope and limitations of the study
8. Timetable of Key Activities
9. References
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