构式语法视角下的商业广告语篇互文性研究
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-11-01编辑:lgg点击率:5977
论文字数:38972论文编号:org201610311825326868语种:英语 English地区:中国价格:$ 66
关键词:英语语言学论文构式语法互文性语篇构式压制
摘要:本文是英语语言学论文,通过对语篇构式压制框架下互文广告中互文性现象的分析和讨论,探讨了广告中互文现象存在的理据性,并为互文性表意机制进行了较为系统和形式化的阐释。研究发现,互文作为商业广告的一种创作手段,有利于实现广告的劝说功能。
Chapter One Literature Review
1.1 Previous Researches on Intertextuality
Considered as a common textual phenomenon as well as an important term in discourse analysis, intertextuality was first proposed by Julia Kristeva in her book Word, Dialogue and Novel on the basis of Bakhtin’s dialogism to refer to the phenomenon of co-existence of two or more texts in a discourse (陈亚萍,2008). Since that, many researchers have set out to study on intertextuality, which contributes to great amount of achievements, including some important scientific terms, definitions or classifications of intertextuality, functions of intertextuality and so on. Moreover, the study on intertextuality is transformed from the perspective of literary critics at the very beginning to the field of linguistics in the 1970s. In following subsections, the origins, definitions and classifications and research approaches on intertextuality will be elaborated. During the transitional period from structuralism to post-structuralism in literary field, the theory of intertextuality came into being. However, its origins can date back to the linguistic theories, namely, the Swiss linguist Ferdinand de Saussure’s semiotics and the Russian literary theorist M. M. Bakhtin’s dialogism. In his work Intertextuality, Graham Allen (2000) argues that the linguistic theory of Ferdinand de Saussure, who is known as the father of modern linguistics, has exerted influence on the forming of intertextuality. Saussure has two important viewpoints on sign. One is that signs are arbitrary and non-referential, which means that their meanings are not possessed through the reference to some objects in the world, but through their functions within the synchronic system of language.
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1.2 Previous Researches on
advertising Discourses
Advertising, as a common social phenomenon, due to the abundant information born on it, has become a popular material for researching. Since this
thesis is focused on the intertextual features in advertising discourses, a better understanding of such an activity will offer great reference to the present study. Therefore, this section will provide an overview of the study on advertising, including its definition, classification and features, as well as the research approaches previous study adopted. As a common activity, advertising is not easy to be accurately defined. There are also many and various definitions from different point of
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