Trumpton College Course [3]
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2014-06-02编辑:lzm点击率:5290
论文字数:2060论文编号:org201406022053382398语种:英语 English地区:中国价格:免费论文
关键词:Trumpton College Course基本的营销计划人力资源管理平衡计分卡模型Balanced Scorecard model
摘要:Despite the college catering to students from age 16, the average age of the students is ten years higher, thus indicating that the college's strengths may lie in teaching a more mature audience. Indeed, with the Business Administration Course currently satisfying the training needs of junior staff in small local businesses, the new Business Management Course seems an ideal new course for the school to launch.
er staff, or inferior to them, based upon their part time status, and on the other hand, existing staff could feel threatened by the college's ability to bring in staff from outside on a part time basis, and may feel that their own positions may soon be shifted to part time, distance teaching positions.
Equally, some full time staff may see this new employment policy as an opportunity to reduce their own hours to a part time, distance teaching basis, especially if they currently work quite long hours. These potential problems should be pro actively addressed as soon as possible, through the use of clear statements on the college's human resources policy, and the direction in which is s moving: will part time, distance learning courses become more of the norm, or are these two courses the exception, and these four part time staff the only ones required for the foreseeable future.
Another potential human resource management implication will be the need to give additional training and development to existing college staff in order to teach and administer another distance learning course. Again, these implications, including resentment or confusion over the changing nature of staff member's roles can be avoided by clearly stating what staff members will be expected to do in the foreseeable future: will there be more distance learning courses, and what impact will these have on roles and duties, or will these two courses be the only ones, and if so how will they fit into existing timetables and administration schedules.
Performance monitoring
Describe and explain how at least one performance indicator in each quadrant would be used by the Business Studies department.
The Balanced Scorecard model is about management by objective. The objective of this model is to achieve success in four critical dimensions, namely the financial, the customer, internal processes, and learning and growth. The reason why these four dimensions are to be emphasised has been reiterated in the Halifax Theory Z, which states: "(Financial perspective) We will keep and get more business; in other words, we will focus on company competitiveness, if (Customer perspective) our customers are delighted, if (Process perspective) we do the right things by such strategies as focus on operational and system efficiency and if (Learning and growth capability and capacity, leadership, communication, affinity, understanding, control, responsibility, knowledge, skills, attitude) We have the right people in the right jobs." (Tan, 2004)
As such, in this case it is more strategically sensible to reword the original perspectives of the BSC into Effectiveness, Efficiency and Efficacy. Effectiveness ensures our strategies and organisational priorities are translated into expected results. Efficiency ensures our internal or value chained process has utilised the resources to the fullest to meet the highest productivity expectation. Efficacy is about the capacity or power to produce a desired effect or result, which is about strategies of learning and growth. These three perspectives will provide easy methods for the college to monitor the performance of the course for its first three years. Once the marketing and human resource strategies have been formulated and prioritised, the effectiveness of these strategies can be measured and improv
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