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论文作者:英语论文论文属性:作业 Assignment登出时间:2014-08-06编辑:yangcheng点击率:16426
论文字数:5106论文编号:org201408061232232598语种:英语 English地区:澳大利亚价格:免费论文
关键词:Euphemismbusiness negotiation商务英语商务洽谈
摘要:本文是一篇澳洲商务谈判英语论文。在21世纪,国际商务交往越来越频繁,随着国际趋势,商务谈判进入一个新的发展阶段。在这个电子时代,同步通信技术已经实现,语言的理解和掌握成为商人的成功的决定因素。商务沟通是澄清思想,实现合作的桥梁。然而,没有语言的沟通,就没有业务沟通。作为世界通用语言之一,英语在商务沟通中起着重要的作用,这也表明实现成功的关键是能够适当的使用语言。演讲者来自不同的环境、时间、气氛的场合,沟通在国际业务中,有时尽管是正确的东西,却很难被对方接受,不能实现预期的结果。
2.2.2 The unconscious euphemism and conscious euphemism
Whether positive or negative euphemism, can be separated into two classes-unconscious and be conscious by Hugh Rawson, which is based on whether people remember the original motivation. The unconscious euphemisms refer to those of which original denotations have been forgotten by people for a long time. Take 'indisposition' for example: the original meaning of the word is 'incapacity to deal with something.' and its euphemistic meaning is 'slight illness or ill health' [8] which has been frequently used for a long time that people hardly think of the original meaning.
Conscious euphemisms are different. When people use euphemism, it will lead people to understand the double meaning: the euphemism stands for something else. For example, in a dinner party of commercial affairs, a lady stood up and said that she wanted to powder her nose. We should think that her intention is purpose and she doesn't mean to be dishonest by really going to the 'ladies' room '. In a word, euphemisms like this standing for 'something else', but everyone prefer to believe that 'something else' doesn't exist. It is essentially duplicitous nature of euphemisms that makes them appealing to those people who have to hide, who find it convenient to lie about what they are doing.
2.3 The meaning and significance of politeness
In the 1980s, following Gice (1975), after the principles of cooperation, Leech in its 'pragmatic principles” come up with the principles of politeness (the Polite Bess Principle), the language used to explain the principles for cooperation in a range of hard to explain linguistic phenomenon. He said: 'In order to explain language used in some areas less regular session on the need to expand the meaning of the concept of Grice, to include at the least politeness.'
Leech's politeness principle includes the following six criteria.
(1) Tact Maxim
To minimize the cost of others to maximize the benefits to others.
(2) Generosity Maxim
To minimize the benefits of their own to maximize their own pay.
(3) Approbation Maxim
Try to narrow the criticism of others, try to exaggerate to others
(4) Modesty Maxim
Try to narrow their praise, try to expand on his criticism.
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