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s and concerns of our customers (foreign investors and Polish companies), employees, suppliers and the communities in which we serve. This will be accomplished through the development of our employees, sustaining a strong spirit of teamwork, an emphasis on quality of consulting services, and profitability. We intend to focus our activities in project management consultancy and patent, intellectual property protection to both preserve and improve our position in Polish market'

Clearly, GCP vision is to become a market leader in foreign investment consultancy in Poland. Mission statements cover major tasks of GCP as follows:

Services: Foreign Investment Consultancy, Project Management Consultancy, Patent Agency.

Market: Foreign investors in Poland and Polish companies

Ability and skills: Professional skills in project management consultancy

Company philosophy: Sustaining strong spirit of teamwork

In order to make the vision and mission statements more clearly understood by employees and customers, companys should provide complementary information about the company.

GCP vision and mission are primary factor to build a company's objectives. The GCP objectives will specify its mission, the followings are deliberate proposal for marketing objectives which are closely related to marketing strategies and aim to improve marketing activities significantly:

Gaining target market, foreign investors in construction, tourism industries and European and American companies that usually register their trade marks and intellectual property in Poland

Offering packages services for foreign investors in Poland, Construction industries.

Advertising GCP activities in local and foreign business newpapers and journals.

Re-arraging promotional brochure, applying various promotional methods like word of mouth, customer expectation etc.

Offering package price for package service, flexible pricing for different customers.

Internal marketing: motivate, communicate with employees

Vision, mission and objectives provides the framework and direction for the company. Formulating strategies involves determining appropriate courses of action for achieving vision,mission and objectives.

4.4. Formulating Marketing Strategies for PCG

The major forcus of marketing strategies is on knowing, adapting to and influencing customers in an effort to achieve company's objectives. As mentioned in previous Chapter, marketing strategies for a consulting firm consist of marketing segmentation, marketing mix, competition strategy, strategic client- consultant partnership and organizational strategy. This is also a guideline to formulate marketing strategies for PCG as well.

Margeting Segmentation

We can find three basic factors to segment t本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。