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> Some foreign investors in Dublin said that they are going to settle their business in Ireland, an already developed country, they are planning to invest in Poland but not in the near future. They are interested in the Polish market, however, they do not intend to invest any sooner. And a lot of chief of foreign representatives offices in Warsaw said, they will not develop their operation till 2012 when the Polish government will adopted the new schengen law by changing their local currency into the EU currency (Euros), they are operating only as liaison office.

The foreign investment reduction can cause a crisis to the consulting organization because almost all their customers are foreign investors. However, other experts say, the crisis will not be long due to the attractiveness of the Polish market and the strategic location where is the country is located. The foreign investment in Poland is expected to recover quickly with the recovering of the financial crisis all around the world.

The opportunities and threats from external analysis accompanying with strenghts and weakness from internal analysis are the basic factors to stimulate marketing strategies for consulting firm for foreign investors.

4.3. Internal Analysis

The purpose of the internal analysis is to provide primary data to design marketing strategies, therefore, organizational aspects and marketing aspects of selected firm will be analyzed in order to identify their strengths and weaknesses.

POMERANIAN CONSULTING GROUP

Organizational Aspects

According to the current organizational chart of PCG the Decision-Making Authority is centralized at the top management level. The company is structured on the basis of functions and combination with local and foreign branches. In general, this structure is not simple but still be clearly understood by everyone in the organization. Employees are managed under their direct manager. In other words, each manager is a person in charge of his department's activities, keeps it run in the right way as the oragnization's targets.

Marketing Aspects

Main marketing activies of Pomeranian Consulting Group are analyzed in Table 4.1. the table below points out the strengths and weaknesses of PCG.

Strengths

Pomeranian Consulting Group joint stock company was established in August 1994. And it is one of the Consulting firm to foreign investors in the region and it's reputation is good, therefore, the number of customers of Pomeranian Consulting Group is enlarging continuosly.

Pomeranian Consulting Group is a big organization with a lot of members so there is a chance for it to expand and improve its operations. The PCG member system connects it with various kind industries, companies, and provides useful data about Polish Partners to foreign investors

Pomeranian Consulting Group is non-government organization and it operates business with many foreign firm and organization, the本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。