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company is located in a building where the headquaters of Nordea Bank Poland SA Branch in Bydgoszcz because of the scope, it is very desirable environment for customers and convenient for the company, cooperating entities: in the course of the company work with many commerical banks, leasing companies, investment fund among others

The company has a dedicated group of employees and associates who posses the appropriate professional background and experiences to enable the organization to take themes developed by the company.

Promotion activities in Pomeranian Consulting Group are most exciting compared with other Consulting firms. It includes advertising, fairs, exhibitions, annual client and member conference.

Finally, the financial ability of PCG is stronger in comparison with other Consulting firms. It revenue increase year by year and the benefit for the staff also improve alot. Financial capacity is necessary in order to implement marketing activities such as promotion, trainning, offering new service or new pricing policy.

Weaknesses

Pomeranian Consulting Group activities are extremely broad, from consulting to organizing fairs from being a patent agent to perform as a liason office, from translating to organize forum. The company is also offering guidance in the commericial, and technical field as well as in other fields. When the company is active in many different fields, it is often difficult to focus and to be a specialist.

The company should develop its core competence instead of it takes time and money to maintain all activities. Moreover, there is no direction for the future of the organization. Large organization causes complicated communication system. If usually managers can make decision quickly, like many Polish firms, the managerial knowledge and skills as well as marketing skills in GCP are poor.

4.3. Vision, Mission and Objectives

Marketing strategies including vision, mission reflect both long-term and short-term goals of a company and the way to achieve them. In one hand, it should be general in the other hand it must be focused on specific. Therefore, to guarantee the quality of suggested marketing strategies only the consulting company is going to be chosen to design marketing strategies for it. This is PCG, the company is medium size in the consulting field. A medium size company has been selected because the marketing strategies for a medium size company can be justified easily for both large and small ones. The gap between medium sized company and large ones are similar to the gap between small size company and medium size ones. For now on, this analysis will focus on the Pomeranian Consulting Group company.

Both the vision and the mission are very important because they represent the competitive arenas in which the company operates business. For GCP, it vision and mission could be:

'GCP is a progressive growth oriented company, moving up to a local leader in consulting service for foreign investment in Poland. We will continue to strive to improve our responsiveness to the need本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。