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every human being, and every person he cares for his health according to his own economic position, never compromise on his health and always sought for best available health care.

In case of Arabs patient when they choose a certain product or service or product then they always for destination of value, because due to their tribal mentality they gives importance to the personal sources and take benefits in the future whenever they need.

Post purchased buyer behaviour: when consumer consumes or use the purchased product or service, then consumer compare the level of performance with expectation that either consumer is satisfied or dissatisfied. Satisfaction means consumer satisfactions are met or exceeded, dissatisfaction means that consumer expectation are below the level of needs. These terms of satisfaction and dissatisfaction can be achieved the method of feedback after the consumption or using the product or service.

The negative feedback may damage the reputation of the organisation by losing the customers and may affect its revenues. Positive feedback is a welcoming appraisal from the consumer and may increase the revenues and enhance the reputation of organisation in the market among the competitors.

Agent based model consumer behaviour

According to J. J. Merelo, et al (1998) that agent based model of consumer behaviour which shows two sides one is consumer population (I=1 to N) and other is brand management (K=1 to B) in which how a buyer makes it decision.

It is stated in this model that consumers when purchasing a product or service in the open market they make purchasing decision totally based on the available information. In the market where consumer is purchasing a product or service find out different brands and packages.

If we apply this model on healthcare, it will be noticed that in the open market consumer will find some other organisation that will provide healthcare service in competition to others. Each brand will have a number of brand attributes like price, effectiveness, reputation and profile etc.

Brand is positioned as B=Bs in the brand attribute space and consumer is C=Cs in consumer attribute space.

In case of healthcare when a consumer makes a decision to purchase the service or product he will choose it between different packages and brands available in the market. First of all consumer calculate the perceived value because this is the exact price consumer will pay for the chosen service or product. The choice between different product and services if calculated by price, then it is the universal law that the consumer will go for those product or service which price will be reasonable, if the price for the chosen product is higher than perceived value then consumer will go for bargaining and model for this process is known “Logit model”. The probability for choosing a service or product “S” compare to exp [ Wi (vis - ps) ], where “vis” is the perceived value of the produ本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。