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endogenous and exogenous factors plays an important role and its is compulsory for the Arab patient to consider these factors to avoid any future influence to his behaviour.

Howard's and sheth's model of consumer buyer behaviour:

This model explain the individual buyer behaviour and under taken decision making process. An individual decision making process can be divide into three stages like Extensive problem solving, Limited problem solving and Routinized response behaviour.

This model further explains individual buyer behaviour. This model also enables marketers to segment the market on bases of individual differences.

This model represents an individual behaviour and exogenous and endogenous influences on it.

Exogenous and endogenous influences are playing an effective role to influence the consumer buying behaviour. It is evident that when consumer bored from one brand then he searches market to find out another brand to satisfy his need. The seeking of other brand to satisfy is key source to the motivation of buyer to purchase.

This motivation of consumer to buy may be commercial or social. Commercial motivation is basically relates to those market activities which attract consumer to buy. The motivation elements will be specific brand price, product, quality, value etc.

The significative stimuli will be in the form of pictorial advertisement e.g. billboard, media, personal, leaflet advertisement.

Motivation of consumer to purchase is depend on the internal state of consumer. The internal state of consumer to buy and then by the consumption of product or service he stores the information about the brand for future use.

Howard and sheth's model also describe the learning process of consumer through the experience with the product. The learning process in the model is described in term of hypothetical construct.

Model clearly describe the process of learning that as an individual learn from experiences, when an individual purchase a product or service for the first time or repeat buying process. This purchasing process and using of the product remain history for the consumer. If the product satisfies the need of consumer he will purchased it again (repeat business) or the product fails to meet the entire needs of consumer will lose its position in the market and no business will take place for that product or service.

Perceptual constructs is mainly describe the process of information. It is necessary to consider the sensitivity of information. When dealing with an individual and especially dealing with Arab patient. Sensitivity of information covers all aspect of the consumer like culture norms and religious. These factors needs to be consider widely by marketers whenever dealing with an Arab patient/ client.

It is very important for the marketers in case of advertisement in Arabs. A woman with underwear is not acceptable and consider as an offence compare to western world.

The relationship between perceptual constructs and learning in term of fe本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。