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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-06-12编辑:felicia点击率:30474
论文字数:16018论文编号:org201506082143108096语种:英语 English地区:澳大利亚价格:免费论文
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摘要:这篇文章主要调查分析影响阿拉伯人购买医保服务的重要因素。
Arab history start from the tribe of “Quaraish” having very dominant cultural values and beliefs, but changes happen due to the development and competition in the Arab market.
According to (Pipher, 1998) that culture exist on multiple level, it enhance the survivals, culture provide rules for living, people interaction and provides a proper system of work etc.
It clearly describes that how culture operates, and its norms. Culture is in every society has multiple existence, means in one society different cultures are nourishing which provide certain rules for living and a unique style of work and relation between the people living in these societies.
Model of buyer behaviour (Sheth, model of industrial buyer behaviour, 1973)
According to (Sheth, 1973 and Webster, 1965) that this organisational model) is developed for industrial buyers to achieve the needs of retail buyers. This model explains in brief the industrial buying process and provides comprehensive thoughts which make it easier to develop some other homogeneous models to fulfil the deficiency in case of decision making about purchasing of certain product or services.
According to (Cardoza and Cagley, 1971) that it very important to do segmentation of industrial market in three different categories to get the proper picture of industrial buying process. The segmentation of industrial market will be on the “size of buying firm”, “position of within the firm of particular buyer responsible”, “and background of individual buyer”.
Sheth model basically represent the knowledge and buyer behaviour and present it into shape of an organisational behaviour model. It is clear from the above statement of Cardoza and Cagley (1971) that the market segmentation makes it easier to understand the market and its buyer and competitors as well. These objectives will be achieved by developing of proper information system, expansion of research on organisational buyer behaviour and also to focus on the new hypotheses for future research.
Sheth model of industrial buyer behaviour describe the elements of individual decision making process in form of a team. In first the model looks a little bit complex due the variables and their relationships among each other. This model provides an idea about the decision making process individually in case of individual team base and collectively in case of joint decision making process for an organisation or individually, and looks best fit for the Arab patient decision making.
This model is basically provides a clear idea about the decision making about the product or service. It will be used in case of Arabs decision making process. Because when an Arab sought for himself an appropriate healthcare abroad (UK) then there are certain process they needs to perform like permission to travel to UK, for this they send their medical documents with proof of funds availibity etc. to the UK embassy i本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。