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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-11-13编辑:zhaotianyun点击率:30033
论文字数:15429论文编号:org201511131130301211语种:英语 English地区:英国价格:免费论文
关键词:the Journey to the West在线游戏Taoism
摘要:本文是市场学留学论文范文,主要内容介绍了全球市场化环境下的游戏行业,以及网络游戏的社会结构。
4.2 在线网络游戏是西方而来的吗?4.2 Online game-Westward Journey Online ?
The series of Westward Journey Online are developed by Netease which is one of the biggest game developers in China. Before the recent version Westward Journey Online?, Netease released three other MMO games based on the background of Journey to the West. They are named Westward Journey Fantasy, Westward Journey Online?and the one named Westward Journey unofficial biography in testing right now. The most popular one is the series of Westward Journey Online games.
Following the main trend of applying the traditional Chinese culture backgrounds into online games, the series of Westward Journey Online games were successful in the Chinese online game market, and brought huge profit to Netease. According to the report on online games during the first half year in 2009 by Baidu data analysis centre, the Westward Journey Fantasy is judged to be the top ten MMORPG games in the first half year in 2009 (Baidu 2009). Its attention rate by players is 18.54 percents at the second place in the top ten Q version MMORPGs. The first one is WenDao in Chinese occupying 19.32 percents (See figure ? below).
The Netease is the advanced internet company in China, its major business scope is development and publishing patented online games. Therefore, its profits mainly came from the operation of online games. The total annual income of Netease was 30 hundreds millions RMB (4.36 hundreds millions dollars) by the end of 31 Dec 2008. And the retained profits was 16 hundreds millions RMB (2.34 hundreds millions dollars) in 2008 (Netease 2009). Most of profits came from operation of several independently developing online games such as Westward Journey Fantasy Online and Westward Journey Online ?and ?. Ding Lei who is the CEO of Netease said the performance of Westward Journey Fantasy Online demonstrates its popularity, at the same time shows the game has huge numbers of players under the charging system during Chinese time...' For the reason that we can see the Westward Journey Fantasy and the series of Westward Journey Online are a kind of successful pattern in unique Chinese online game industry. It is worth to investigate the successful instance for gaining some inspirations for future game development.
4.2.1 背景故事——4.2.1 Background story
Firstly, it has to clarify the timeline of products belonging to Netease. The first version of Westward Journey Online was released on December 2001 that was one pioneer of Chinese online games during that period. Then the Westward Journey Online? was the first successful operating online games made in China on August 2002. It created a newest record that it involved 890,000 players online at the same time since operating. On January 2004, the Westward Journey Fantasy Online was released; the number of players online at the本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。