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tury. At the same year, the South Korean government proposed the Strategy of developing the nation oriented by culture. From 1999 to 2001, the government successively formulated 'Five-year Plan of Developing Cultural Industry', 'Prospect of Cultural Industry in the 21st Century' and ' Plan for Promoting the Development of Cultural Industry', explicitly pointed out the development strategy of cultural industry and the development plan in the medium and long term and take a series of drastic measures in organization and management, the cultivation of talents, financial support and production and operation etc. All things said above they have effective power the development of cultural industry. In the modern history, South Korea was also a country overcome many hardships and sufferings. Then after the liberation, especially the Seoul Olympics, it flourished quickly.

Figure 2. GDP per Capita in South Korea

Figure 3. Import and Export Data for South Korea

3.1.2 Analysis of micro environment
Micro environment is the factors directly restrict and affect the existence and development of the enterprise. Compared to microenvironment, micro environment can offer more useful information to enterprises more directly, and at the same time, micro environment is more easily identified by enterprises.
Micro environment factors. It mainly includes market demand, competition and resource, and directly related policies, laws, decrees and many other aspects.
(1) Market demand. Under the condition commodity economy, what environment requires enterprises to follow is mainly market demand. Market demand includes realistic demand and potential demand. Realistic demand means the demand that customers can afford. Potential demand means the demand that lays dormant and cannot be realize immediately for some reasons. Realistic decides the current market sales of enterprises, while potential demand decides the future market of enterprise.
-China: at present, Chinese market demand concentrates on high- tech industries, such as high definition video conference, robot and so on.
-South Korea: there is no obvious demand in South Korean market, and the previous demands of color plate and steel tube have been sluggish.
(2) Competitive environment. It includes competition scale, competitive strength and number, degree of competitive intensification, and so on. Specific competition includes inter-type competition, substitute products industry competition, buyer competition, and supplier competition and so on.
- China: competitive environment in China is just a little unhealthy. According to the wall street journal, among all the respondents, there are 31.3% of foreign-funded enterprises saying that the supervision and treatment are equal in China, and the other 47.7% of foreign-funded enterprises accuse the situation that China has a preference for its local enterprises on the aspect of supervision strength.
- South Korea: to avoid vicious competition occurring, South Korea set up Korean Fair Trade Commission specially to supervise the competitive environment in South Korea. The supervision strength is quite powerful for the moment.
(3) Resource environment. The meaning of resources here is that all the resources that need to be invested by enterprises in their production and operating activities. It inclu