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r unknown serious consequences in the cross –culture communications which is increasingly frequent and wider now. This paper intends to study the evolution of linguistic taboo, to analyze the similarities between Chinese and English linguistic taboo in pronunciation and vocabulary, and present the differences from the aspects of names, numbers as well as taboo subjects in both cultures. Last but not least, two effective ways are proposed to avoid linguistic taboos. 2. The evolution of linguistic taboo The word taboo (also spelled as “tabu”, “tapu” and “kapu”) was borrowed from Tonga, an island group in Polynesia, and its first recorded use in English was by Captain James Cook (1729-1779), a British navigator. He came to the Archipelago of Tonga during his explorations in the southern part of the Pacific Ocean. There he heard the word from the local people, which originally referred to persons, activities (including speech), or things under prohibition because they were considered, on the one hand, ”sacred” and “consecrated”, and on the other, “uncanny”, “dangerous” and “unclean”. He introduced it into English in his description of his third voyage around the world in 1777.But taboo phenomena are not unique in Tonga. Instead, it has long existed in all cultures and language throughout the world. [2] As we have mentioned above, linguistic taboo is not only a linguistic phenomenon but also a kind of social phenomenon. The development of society has influenced the development of linguistic taboo. So if we want to reveal the whole picture of linguistic taboo, we must have a review of the history of linguistic taboo. “The evolution of linguistic taboo has generally experienced three stages according to the history of human society: the primitive superstitions stage, the feudal patriarchal stage, and modern democratic stage. But there is no explicit demarcation line between three stages.”[3] 2.1 The primitive superstitious stages As we all know, In the primitive society, people didn’t get to know well about nature, most natural phenomena such as lightning, thunder, storm, earthquake, were beyond the understanding of human beings. When these phenomena happened, they thought that certain supernatural creatures possessed great power. They thought that if they were loyal to these supernatural creatures, they would be safe or rewarded. If they acted against them, they would be punished severely. As a result, the primitive people created different kinds of gods. They held a strong religious conviction that these gods controlled the world that they were living in. So the first thing they did was to respect these gods through language. There is an example from the Seventh Commandment of the Ten Commandment in Bible “You shall not make wrongful use of the name of the Lord your God, for the Lord will not acquit anyone who misuses his name”. [4] In a word, the earliest linguistic taboo emerged as a result of the ignorance and superstition of the primitive people in ancient times. 2.2 The feudal patriarchal stage Feudal society is rigidly stratified. A country of feudalism is usually controlled by the royals and sometimes together with those considered with great power given by god. During the feudal times, people were not equal to the rulers and were suppressed by their superiors. The distinction between the upper and the lower classes was also reflected in the evaluation of the language used by them respectively. The words of upper cl