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Dubai with its modern infrastructure, excellent communications and transportation channels, offers the ideal location for regional hub of Sony Ericsson. The growth of Sony Ericsson in the Middle East and Africa has been exciting and well rewarding. Middle East consumers are very technologically aware and demanding. The strong growth is expected in this region in the years to come. Sony Ericsson has been welcomed warmly by Dubai internet city. It is expected from Sony Ericsson that it will enrich the community with its innovative technologies and high standards of mobile communication. The regional hub will integrate its activities with its headquarters at London.

Middle East and African market

The Middle East and Africa region is one of the advanced markets globally. The mobile phone industry has a lot of potential which can be tapped by international mobile phone sellers. The potential for growth is amazing. Sony Ericsson is determined to continue to be innovative in its communications and entertainment phones and become market leader in this market. The general marketing approach of Sony Ericsson has been impressive in this region. A serious emphasis is put on Public relations for spreading in this region. Sony Ericsson's adaptability, localized products and growing awareness are important components of Sony Ericsson's marketing Strategy in this region.

Sony Ericsson's music download service PlayNow has been launched in UAE in partnership with Arabic music producer Rotana. This means that users of PlayNow-ready Sony Ericsson handsets can now access a large variety of real music downloads and digital ringtones through their mobiles. Sony Ericsson's PlayNow application is a meant for direct-link quality music download withl communication tool into a stylish means of self expression and music entertainment by a simple click of a button. This service enables consumers with easy-to-use service for downloading songs from a range of the top 10 Rotana songs. PlayNow is available in K500i, K700i, K750i, S700i, K510i, W300i, W700i W550i, W800i, W900i, Z520i, and Z530i. GPRS service should be activated on handset by the service provider for using this application. The downloaded songs are added to a ‘My Sounds' folder in your handset and charges for download are billed to the user's account

索尼爱立信的销售培训——Sony Ericsson sales training

Sony Ericsson reached out to its retail channel for helping them. The Middle East and African region organized this session to educate more than 200 sales force from its partners for pushing sales of SE Z520i handset to customers. Sony Ericsson invited top consultants to address the participants. The consultants explained the high-tech features of the handset and getting them to take part in role-playing situations designed to boost their confidence and selling skills. Training gave them tips about how to best approach customer and handle enquiries and finally how to sell the handset. This session was very helpful for sales personnel. This way, Sony Ericsson is helping their re本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。