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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-15编辑:felicia点击率:35084
论文字数:论文编号:org201504090034082903语种:英语 English地区:澳大利亚价格:免费论文
关键词:留学论文
摘要:澳洲留学,很多学生不会写留学论文,今天就以全球化为例,为大家提供一篇澳洲留学论文参考,希望对大家有用。
After three years of lost market share and under-the-radar marketing, however, Sony Ericsson is planning a splashy TV campaign for the states this fall, said Dee Dutta, corporate vp/head of global marketing. Dutta was on hand at a press conference in New York last week in which the brand announced three new phones for the U.S.the T237, the Z500 and the T637 all of which take photos and some of which look more like cameras than phones.
Dutta said that Sony Ericsson had been focusing on turning a profit over the past three years. Having achieved that goal, the brand is ramping up its ad efforts in the U.S. Dutta declined to say how big the campaign would be except that it would be “substantial” and that Bogle Bartle Hegarty's New York office would be handling the work. For the past three years, Sony Ericsson's creative has originated in BBH's London office. Sony Ericsson also brought in David Bent as vp-marketing from Sony. Jon Maron, who previously ran Sony Ericsson's U.S. marketing, left two months ago, Dutta said.
With work just beginning production, Dutta said it was too early to talk about a creative strategy, except to say that ads in the U.S. will not employ a tagline. “If we wanted to be like Nokia or Motorola, we'd have a tagline,” he said. “I have a vision as to where we want to take the brand.”
Product placement will also be part of the mix. Though Sony Ericsson was James Bond's phone of choice in 2002's Die Another Day, it's unlikely the brand will re-bond with the property. “Bond for us was a good thing, but there were like 50-odd placements,” said Dutta. Instead, the phones will pop up, appropriately enough, in upcoming Sony films. (Wasserman)
Sony Ericsson eyes move into China
Sony and Ericsson agreed to merge their handset units last April in china. Both companies are in the middle of integrating their mobile phone operations. Setting up the subsidiary is the considered first step for introducing Sony Ericsson products in China. The venture needs yet to be approved by the Chinese authorities. Sony Ericsson expects that office will be functioning near future. But Sony Ericsson expects the Beijing office to be up and running by the end of May. Sony has a cell phone facility in Beijing, while Ericsson operates manufacturing units in Beijing and Nanjing. Sony Ericsson's Beijing unit will be focusing on making of GSM mobile phones for the Chinese market. It will also be a platform for introduction of third-generation (3G) handsets when the technology will be introduced to China. (Foo)
Globally standardized vs. locally adapted packaging - A case study at Sony Ericsson Mobile Communications AB
This thesis explore how the balance of a packaging standardization and adaptation strategy, from a distribution and sales perspective on different markets, can satisfy the markets needs and increase sales. An inductive approach has been used as well as the thesis is both explorative and explanatory. Since the authors wanted to find a broader perspective and analyzing secondary data, the following data collecting methods have been used: literature research, interviews, questionnaire and observations. Furthermore, a single case study research approach has been use本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。