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There is class of distributors who are more interested in trade, which is a fine business model. There are some others who want to be authorized distributors. This latter sector is provided with premium products and services before the availability of these products and services through secondary channels. Sony Ericsson offers marketing services, terms and conditions to its distributors like as price protection and after-sales support. Advancement of products would mean extension for peripheral products and services. These extensions are also provided by Sony Ericsson. It also provides marketing support when it launches products with those customers. Grey market is a challenge for the company for its channel management and relationships with its specific authorized distributors in certain markets. It nullifies the impact of the grey market on its distributors via day-to-day contact with its partners. Sony Ericsson works continuously to avoid any conflict of interests of its authorized distributors with grey market through improper means. Authorized distributor is asked not to sell intentionally sell into another market, other than assigned one. Every handset range is capable in regional languages of Arabic, French and Farsi-language. Handsets are also customized some times to meet specific requests from mobile operators. This is the strategy for nullifying imports and grey markets on Middle East.. Grey market activities generally present a challenge to the mobile handset sector. This is because of the fact that many traders still view mobile phones as commodities. The accessories could be counterfeit in grey market products. Unfortunately, such trade is viewed as an easy opportunity to make money by many grey traders. The impact of such grey market trade in the Middle East is gradually diminishing because of the more advanced nature of products and shorter product life cycles of handsets in general. The trade business is changing as a whole. A few years earlier, this factor could have forecasted potential disaster for the industry. Mobile phones are becoming more sophisticated and it is no easier for traders to import handsets from foreign markets. There are certain issues like warranty, software applications and the usage of the handset, which is now tailored to specific markets. These issues were not there when mobile phones were simpler. Many former grey market traders have turned into authorized distributors, especially the professional companies with growth perspectives. They have realized the benefits of working with manufacturers which guarantees them with a more stable and sustainable environment growth oriented business environment.

Being more active and quick in responding to market fluctuations, the products are changing frequently, thus new products are coming frequently. This dynamic nature of the market is also making it more difficult for grey traders to trade. These things have reduced the deteriorating impacts of the grey market. Sony Ericsson is in an industry with fast paced and Sony Ericsson is growing faster than the average market growth in other areas of the world. Additional products are being launched by Sony Ericsson, and it is planning to customize its range further with a motive to enter in new markets such as Yemen本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。