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The past five years have seen an organic confectionery market surge due to three key trends; healthy, premium, and convenience. However going forward, four additional trends will continue to energize sustained industry growth of organic confections: continued expansion of organic products in mainstream distribution channels; persistent food quality scares that drive consumers to safer, organic alternatives; the rise in purchasing power of younger generations of consumers weaned on organic food; and greater public concern over producer welfare and environmental stewardship issues. Despite the recession, new organic confectionery product introductions increased 3.8% between 2008 and 2009. Of these new products, 48% were in the chocolate category, reflecting a continued demand for premium and dark chocolate. The lifestyle/wellness bar category was second with 22%, an increasingly crowded field where success can only be won by satisfying the nutritional needs of specific niche markets and non-chocolate and individual snacks were third with 13%, driven by demand for non-sugary snacks. With regards to organic confectionery, the top five flavor profiles noted in 2009 are chocolate blends, dark chocolate, milk chocolate, chocolate, and orange. The inclusion of cocoa and cacao in the top-twenty list of flavors provides evidence of chocolate's surge in popularity primarily due to its widely reported health benefits.

In the Vreeland & Associates' ProducTrac Organics database, more than one of seven or 14% of new organic confectionery products are kosher-certified with gluten-free and vegan products accounting for 11.1% to claim the second most popular introduction. Gluten-free products are especially common in the non-chocolate candy category. Healthier sweetener options, which are most frequently found in non-chocolate candy and dried fruit products, surfaced as the third most popular category in organic confectionery launches primarily due to growing concerns about sucrose in blood levels. As the economy continues to recover however, the future expectation is that the industry will see gravitation towards more natural flavors by consumers that are less price-conscious, thus resulting in increased sales for this category.

Packaging has always facilitated an impact in sales over the years and will continue to have an impact in years to come. NSF International, a not-for-profit, non-governmental organization that provides standards development, product certification, auditing, education and risk management for public health and safety along with the American Society for Nutrition (ASN ) have taken on the task of administering a new nutritional “front-of-package” labeling initiative calledthe Smart Choices Program. The goal of the program is to bring consistency and clarity to the U.S. marketplace while attempting to clear up consumer confusion regarding the nutritional content of various products. The program will also provide manufacturers and retailers the use of an icon to be affixed to the front of each package displaying pertinent calorie information in order to help consumers better recognize smarterfood and beverage alternatives. Both NSF and ASN will act to provide both scientific and technical 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。