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r bed for the following work day. One of the commercials will be informative and will educate Canadian citizens on all our new products and how they work on the human body. Aldor also advertises through a variety of different radio stations, each that targets a different market segment. The total of funds being spent on television commercials is just above $1,100,000.

Radio broadcasts will be played ten times a week on five different genre stations; all broadcasts will run on a cycle on all radio stations. The final genres chosen were a Hip Hop, Classic Rock, Modern Rock, Country, and lastly a techno/electrical. The stations were researched to find out the average listeners age and what time the most amount of listeners are tuning in. Certain products will be on one station more than the other, just like Kavagum and VidenPM will be aired predominately on the Classic Rock and Country stations because we are targeting the higher segment group for those products. As the Acaigum, Energize, and VidensJoy will predominantly be played on the Hip Hop, Techno, and Modern rock stations because the average listener is lower to middle age which we are targeting with the new types of gum. The total amount being spent on radio broadcast is $100,000.

Targeting future customers ranging from 22-year-old young adults and 75-year-old senior citizens because everyone can be potentially a bit healthier and should not rely on expensive and addictive pharmaceutical drugs. Our printing advertisements begin with renting out 50 billboards throughout Canada to advertise new gums with pretty models and comical jokes or pictures. Full-page ads were also purchased to cover the Sunday newspaper for the first couple months of the release of products. An ad was also taken out in Canadian Health & Fitness magazine with information about new types of ground breaking herb and supplement gums for the first four months. The final print advertisements that will be used for marketing purposes are, Flyers and Pamphlets at each store that Aldor gum is going to be sold in. This is solely for exposure and to get consumers to recognize where the product is located and to list the different stores where the new gum is being sold. The total funds being spent on a print advertisement is just in excess of $100,000.

A proven marketing tool that worked very well in South America, that we will test in Canada to see in close to the same response may be achieved. It was done by offering free candy to citizens or tourists using street venders in big cities on the busiest streets. Canadian venders will strap huge baskets to their shoulders and filled up with gum, Vendors will be fun and approachable. For the first few months in Canada, on the weekends, five pretty models will be hired to talk and give free candy out and take pictures with customers. The candies will be sold in most of the major cities in all Canadian Provinces, such as, Montreal, Calgary, Edmonton, Vancouver, Ottawa, and finally Niagara falls.

We offer a product that is a brand name and is on hundreds of our partner's chain stores and markets inventory lists upon arrival. Most of our sales are instant, since the gum will be sold by street stores such as gas station, pharmacies, super markets, mini markets, retail stores, 7 eleven, etc. They sell our produc本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。