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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-23编辑:felicia点击率:31149
论文字数:论文编号:org201504202146504900语种:英语 English地区:英国价格:免费论文
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摘要:很多人不了解特许经营权,对特许经营权的作用和意义都很不了解。本文以麦当劳为例,为大家分析特许经营权的意义和价值。
Another factor affecting franchising expansion is the monitoring of franchisees which pose serious difficulties in international business than domestic, it is expected that there would be a higher risk of franchisee opportunism in international business than in domestic business. Consequently, firms which posse's capabilities that make them better able than other franchisors to control franchisee opportunism should be more likely to develop international expansion strategies. (Shane, 1996 p.76)
A model of Franchising
A broad definitional consensus is only the first stage towards developing a model for explanation. The model takes the form of 15 general propositions that span three levels: the societal (macro), organizational, and the individual level. Distinguishing the three discrete levels does not mean there are not close interconnections and overlaps between the three levels, but assist in clarity of exposition. For instance, at the societal level, general cultural orientations related to economic activity are important in explaining franchising, but such orientations are always reflected in other levels. (Curran&Stanworth, 1999, in Hoy & Stanworth, 2003, p.24).
Franchising at the societal level:
Cultural
Economic
Political
Franchising at the organizational level:
Rapid market penetration
Divergent economies of scale
Format Permanence
Relationship management
Franchise failure rates
Franchising at the individual level:
Route into self-employment
Unemployment push
Prior self-employment
Complexity of franchisee motivational
System innovation
Contemporary views of autonomy
Source: Curran &Stanworth, 1999 in Hoy & Stanworth, 2003, p.39.
At the Societal level, cultural, economic and political contexts may be favorable or unfavorable to franchising, and the main influences on franchising may shift from one to the other over time. Broadly in all three, there have been changes favourable to the franchised business form in many societies especially in the late twentieth century. This level is the most neglected aspect of franchising. (Curran &Stanworth, 1999 in Hoy & Stanworth, 2003, p.24).
Organizationally, the franchise business form may be seen in three distinct ways; as a marketing strategy, as a special kind of inter organizational relationship and as distinct organization form. Importantly, it's good to note that franchising allows rapid and effective market penetration using franchisee capital. (p.28).
At the individual level, the individual motivation in franchising is the major concern. The individual motivation concerns franchisees that own and run the satellite enterprises associated with the franchisor. It's argued that entry into franchising has been seen to overcome several deficiencies i本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。