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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-23编辑:felicia点击率:31152
论文字数:论文编号:org201504202146504900语种:英语 English地区:英国价格:免费论文
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摘要:很多人不了解特许经营权,对特许经营权的作用和意义都很不了解。本文以麦当劳为例,为大家分析特许经营权的意义和价值。
CHAPTER THREE RESEARCH METHODOLOGY
Introduction
The chapter begins by briefly examining the theoretical underlying research activity, (paradigm) research process, research design and research strategy. It explains different research methods used in this research and their justifications. The chapter later focuses on the process of primary and secondary data collection and analysis used for this research. The limitations of the research were also acknowledged at the end of this chapter.
Research Philosophy (Paradigm)
The approach to research is in most cases influenced and involves some kind of philosophical choices about what is important and not. Easterby-Smith, et al (2002,p3) and Knox,(2004,p121) argue that it is unwise to conduct a research without an awareness and discussion of the philosophical issues that underlie such research.
According to Maylor and Blackmon (2005, p.155) research philosophy describes theory in a particular field and explains the assumptions that underlie the approach. Research approaches usually follow an epistemological assumption and along this continuum are a number of assumptions. Collis &Hussey, (2003) indicated that 'Epistemology is concerned with the study of knowledge and what is being accepted as valid knowledge. It involves an examination of the relationship between the researcher and that which is being studied' (p. 49).
Collis & Hussey, (2003 p. 51) identified positivist and phenomenologist research philosophy. Also, Maylor and Blackmon (2005, p157) discuss positivism and end with subjectivism. Positivism, realism, critical realism, interpretivism, constructionism and subjectivism are some of the other epistemological approach a researcher may adopt.
Positivism has gained much attention in management research but many scholars view it as 'inappropriate when approaching a social science phenomenon' (Healy and Perry, 2000). Positivistic research takes on the assumption that reality can be measured and that research can be objective. Easterby-Smith, Thorpe et al. (2002, p28) argue that the key idea of positivism is that the world exists externally, and that its properties should be measured through objective methods. This infers that only knowledge, which is observable, is in fact valid.
'Interpretivism takes a subjective ontology and appropriate for studying business and management phenomena since human behaviour at the level of the individual or social system, differs significantly from the behaviour of natural objects',( Maylor and Blackmon 2005, p155). This research makes use of the interpretivism approach involving qualitative (inductive) research.
Research Approach
When a research is designed, the first thing that needed to be considered is what approach will be suitable to conduct the research. Aaker et al (2004, p75) argued that there are three ways in which a research can be approach namely, exploratory, descriptive and causal research.
According to Cooper and Schindler (2006, p198), exploratory research mainly centre on those where researchers do not know or understand th本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。