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ional partners, access international sources of capital, and reach socially-conscious consumers with their products and services. It also better positions IFC (International Finance Corporation) investments to make lasting contributions to local development” (www.ifc.org)

Governments are taking advantage of Corporate Social Responsibility practices in order to enhance competitiveness, achieve sustainable development strategies, attract foreign investment, and gain a better position in the market place.

2.13 The Business Social Responsibility in Brazil

According to Griesse (2007; 31) “The first business organization to address the area of corporate social responsibility in Brazil was the Associacao de Dirigentes Cristaos de Empresas do Brasil (ADCE–Brasil), a branch of the International Christian Union of Business Executives (UNIAPAC), which since its foundation in Sao Paulo in 1961 has grown into a national network”.

After that, many other institutions were created in order to promote high ethical standards in business: Instituto de Desenvolvimento Empresarial e Social (FIDES) founded in 1986, Pensamento Nacional das Bases Empresariais (PNBE), ‘‘National Thinking on Business Foundations,’’ formed in 1987, Grupo de Institutos, Fundac¸o˜es e Empresas (GIFE), the Group of Institutes, Foundations and Companies, The Associacao Brasiliera dos Fabricantes de Brinquedos (ABRINQ), the Toy Manufacturers’ Association, Associacao Brasileira de Empresarios pela Cidadania (CIVES), the Brazilian Association of Business people for Citizenship, The Conselho Empresarial Brasileiro para o Desenvovlimento Sustentavel (CEBDS), the Brazilian Business Council for Sustainable Development, founded in 1997 (Griesse, 2007).

The World Business Council for Sustainable Development affirms: “In Brazil, public support for corporate responsibility is very high and some of its domestic corporate responsibility organizations – like Instituto Ethos – are genuine role models for how business' involvement in communities can be encouraged” (www.wbcsd.org).

As said in one of the topics above, The Ethos Institute was created in 1998, with the objective of disseminate the concept of corporate social responsibility and make sure that this practice would become part of the daily activities of organizations (www1.ethos.org.br).

As a result of a growing economy, the corporate sector in Brazil has been taking a significant role in social responsibility. Especially multinationals corporations like Alcoa Inc., Vale do Rio Doce, Nestle and many others, are becoming increasingly aware of their responsibilities towards their stakeholders, pursuing environmentally friendly practices regarding the use of resources and energy, others have developed projects with NGOs or public institutions (Griessi, 2007).

In 1992, the first United Nations Conference in Environment and Development (Earth Summit) was held in the city of Rio de Janeiro – Brazil and had as one of its main aims “protecting the planets environment and improving life for the most impoverished of its human inhabitants. In addition, the several-hundred-page text known as Agenda 21 set forth a series of guidelines that have served as tools for lo本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。