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g up, all those views of sustainable development in their different ways, try to link the importance of a ‘Pestel’ analysis (political, economical, social, technological, environmental and legal) in business, and the necessity of a balance between all those sectors with government and society.

Economic growth, development, and globalization, however, have their negative impacts contributing to the growth of poverty, inequality, diseases, climate change, biodiversity imbalances etc. The necessity of healing problems of sheltering, starvation, and health sometimes live little space for issues like the environment.

Different approaches were created to explain and try to solve problems of the imbalance of all those sectors especially in developing countries (It is assumed here that the term developed and developing countries are already known). The first approach used to associate increasing production to economic growth, which over the time could overcome problems as poverty (Hopwood et al, 2005; 39).

Another approach sympathises with the called ‘status quo’, supporting that “business are drivers towards sustainability”… actually, they “are reluctant to use laws and regulations. Instead, consumer power, informed about sustainability issues and based on lifestyle choices, will combine with ‘green’ capitalists who practice ‘corporate citizenship’ and ethical business to achieve sustainable development (Elkington and Burke, 1987 cited by Hopwood et al, 2005; 42). Their belief is that technology can easily replace nature (Hopwood et al, 2005; 42).

Reformists, on the other hand, claim that “new technologies will provide wider economic and social benefits for humanity as well as protecting the environment”. They believe governments can help business with its regulations, taxations etc (Hopwood et al, 2005; 44) In contrast, “transformationists see mounting problems in the environment and/or society as rooted in fundamental features of society today and how humans interrelate and relate with the environment. They argue that a transformation of society and/or human relations with the environment is necessary to avoid a mounting crisis and even a possible future collapse, etc (Hopwood et al, 2005; 45).

One of the most important associations related to sustainable development is the World Business Council for Sustainable Development. It is drawn by 35 countries, 20 different industry sectors and where 200 companies deal exclusively with business and sustainable development. (www.wbcsd.org)

According to Andriof et al (2002; 217), based on the WBCSD mission statement, “The Council’s aim is to provide business leadership as a catalyst for change towards sustainable development and to promote the role of eco-efficiency, innovation, and corporate social responsibility towards sustainable development” (Andriof et al, 2002; 217).

Sustainable development is defined by the World Commission on Environment and Development (1987) as a “development that meets the needs of present without compromising the ability of future generations to meet their own needs” (Lawrence et al, 2005; 213).

The challenge here is how to promote development and business economic performance acting in a sustainable development 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。