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论文作者:www.51lunwen.org论文属性:硕士毕业论文 dissertation登出时间:2015-04-17编辑:felicia点击率:36192
论文字数:论文编号:org201504142311033656语种:英语 English地区:英国价格:免费论文
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摘要:企业社会责任是现代社会发展的必然要求,本文从企业社会责任出发,为大家展示一个合格的dissertation的写法和必要因素。
Galbreath (2009; 127) cites Halal (2000) who draws a model of profit-centered and social responsibility-centered organizations:
The literature still has gaps whether Corporate Social Responsibility and profitability have a relationship, and the concept is still questionable. Nevertheless, in overall, we can conclude that CSR can probably improve the organizations brand image, especially socially and environmentally saying.
“Social obligations should not be seen as just another cost. On the contrary, a clear CSR strategy could improve profitability because it will reduce costs by helping to enhance positive social effects and avoid the negative. Furthermore, such a strategy will help align corporate and social values, and because of this may well identify new commercial opportunities” (Shrivastava et al, 2007; 180).
2.9 Corporate Social Responsibility and Corporate Social Performance
As defined by Wood (1991; 693 cited by Crane, 2008; 115) Corporate Social Performance is “a business organization’s configuration of principles of social responsibility, processes of social responsiveness, and policies, programs and observable outcomes as they relate to the firm’s societal relationships”. According to him, this definition involves a broader aspect than the Corporate Social Responsibility’s definition and is different from the term Corporate Financial Performance (Crane et al, 2008).
In his book, ‘The Competitive Advantage of Corporate Philanthropy’, Michael Porter assures how a company can achieve its maximum potential by linking economical and social goals (Gugler and Shi, 2009). “Porter and Kramer (2003, cited by Gugler and Shi, 2008; 4) further postulates that a strategic approach to corporate philanthropy can align both economic and social objectives.”
“A survey by the Economist Intelligence Unit on ‘‘The Importance of Corporate social responsibility’’ indicated that whereas 54% of executives in a global survey in 2000 said that the notion of CSR was ‘‘central’’ or ‘‘important’’ to their corporate decision-making, that figure has grown by 2005 to 88% of executives surveyed” (EIU, 2005 cited by Gugler and Shi, 2008; 5).
2.10 Corporate Social Responsibility and Competitiveness
Studies about the relationship between Corporate Social Responsibility and Competitiveness have been intense along the past decade.
Traditionally, “pollution abatement and environmental performance improvements are expected to have decreasing marginal benefits.” This can be seen especially in the work of Wagner (2005).
However, there are proponents who argue that responsible and sustainable practices followed by a company leads to cost savings, like for example, reduction of pollution, consumption reduction of energy, practice incorporated by Alcoa Incorporation in Brazil, lower expenditures with litigation or insurance, etc.
Additionally, CSR and a good knowledge by the employees of the company’s本论文由英语论文网提供整理,提供论文代写,英语论文代写,代写论文,代写英语论文,代写留学生论文,代写英文论文,留学生论文代写相关核心关键词搜索。